Doraville, GA (June 29, 2022) – Serta Simmons Bedding, LLC (SSB), one of North America’s largest sleep companies, announced today that Brian Coughlin has joined the company as Vice President and General Manager of Hospitality, reporting to Scott Bolle, Senior Vice President of National Accounts and Hospitality Sales.
“Brian has decades of demonstrated leadership expertise in the hospitality industry and a passion for driving growth,” said Bolle. “I look forward to partnering with Brian to further strengthen Serta Simmons Bedding’s position in this space.”
Coughlin brings more than 30 years of experience in the hospitality and interiors industries to Serta Simmons Bedding, most recently serving as President and Chief Executive Officer at VE Textiles, a manufacturer of high-performance upholstery fabrics. Prior to that, he spent seven years with Warp & Phil, an industry startup he founded, which was ultimately acquired by Kansas City-based Fabri-Quilt, Inc., in 2015. He also held leadership positions with bedding and drapery fabricator Fabtex, Inc. and former textile manufacturer Richmond Textiles. During his tenure at Richmond Textiles, he grew the organization into a hospitality powerhouse specializing in brand standardized room décor programs.
“I’m thrilled to join the Serta Simmons Bedding team and support its iconic mattress brands,” said Coughlin. “I have a deep passion for the hospitality industry and look forward to further strengthening our place in it through our hotel relationships and the guest sleep experiences we will deliver together.”
About Serta Simmons Bedding
Serta Simmons Bedding, LLC, the company behind industry-leading Serta®, Beautyrest® and Simmons® Hospitality brands, is one of the largest manufacturers, marketers, and suppliers of mattresses in North America. Together with hotel companies, SSB Hospitality delivers differentiated bedding options to its clients and an exceptional guest sleep experience. Visit www.sertahospitality.com or www.beautyresthospitality.com to learn more.
New product line-up adds recycled fibers and enhanced design aesthetics to its already legendary performance
ATLANTA (April 29, 2021) – Beautyrest Hospitality, a leader in innovative bedding solutions that deliver an exceptional guest sleep experience, today announced the launch of its new hospitality product portfolio, including a refresh of its legendary Simmons brand. All new Beautyrest™ products feature EnviroLux™ Fiber comprised of reclaimed plastic and all lines have a new, modern design aesthetic aligned to meet exacting hotel brand requirements – from economy to luxury.
“We are very excited about the launch of our new Beautyrest™ line and the revolutionary innovation it represents,” said Steve Tipton, vice president of hospitality, Serta Simmons Bedding. “What hasn’t changed is our commitment to innovation as well as all the comfort and performance attributes that remain synonymous with the Beautyrest and Simmons brands.”
The new hospitality lineup also includes the reintroduction of Simmons branded products as an affordable sleep solution designed specifically to meet the needs of hostels, economy brands and extra sleeper accommodations such as roll-aways and Murphy beds.
For complete portfolio details, visit www.beautyresthospitality/products or contact your local Beautyrest Hospitality sales representative.
About Beautyrest Hospitality
Providing distinctive, comfortable bedding solutions to the hospitality industry is what Beautyrest Hospitality Bedding does best. Our long-standing commitment to innovation is reflected in both the comfort and performance of the Beautyrest® Hospitality product line. We help customers fulfill their promise to deliver an exceptional and comfortable night’s sleep to guests – night after night, stay after stay. Visit www.beautyresthospitality.com to learn more.
Hospitality Media Contact:
Describe your business in one sentence.
We help hospitality brands fulfill their promise to deliver an exceptional and comfortable night’s sleep to guests – night after night, stay afterer stay.
How was your business changed in the face of hospitality. Sleep is our business – and has been for more than 143 years. We view hospitality as an extension of our brand. We understand its very exacting requirements and work hard to exceed them every day.
Tell us about new products/innovations you’re introducing.
We have a long-standing passion for innovation. At its heart, our Beautyrest® brand stands for breakthrough sleep innovations that optimize performance. From expert craftmanship, luxurious materials and industry-leading temperature management design — to our proprietary Pocketed Coil® Technology — we consistently deliver sleep solutions aligned to our customers’ requirements – and exceed guest expectations.
How is technology playing a role in product development?
We constantly seek out the latest technologies and challenge ourselves to build better products that assure an even better night’s sleep. Our research center, and the sleep scientists leading it, work tirelessly to develop and deliver world-leading innovations. Take the state-of-the-art Sleeptracker® app. Paired with Simmons’ SmartMotion™ adjustable base systems, it tracks sleep patterns and provides tips for improving them, even playing soothing sounds for a more tranquil sleep experience.
Why is collaborating important to your company? Tell us about some of your product collaborations.
Collaboration and strategic partnerships play a huge role in how we develop and deliver gamechanging technology. Whether it’s working with world class universities and research facilities or manufacturers of products that enable our sleep technology, collaboration is the one of the most effective tools in delivering exceptional sleep products.
What trends are you seeing in the industry? How will you incorporate them in your products?
The biggest emerging trends we see involve wellness and connected sleep. With advancements in technology and sleep science, we are finding new and innovative ways to enhance sleep health and recovery, all while remaining hidden or unobtrusive to the guest (sleeper).
I should begin by coming clean. I am a self-proclaimed sleep snob. In the last few years, I transformed the bedroom of my house into a dedicated recovery room. The only technology allowed? Those items that promote transformative sleep – sound machines on each side of the bed that envelope it in white noise to block out all other sleep disturbing sound; lighting that self-adjusts from calming, dim light prior to sleep to lights that mimic daylight and slowly illuminate at dawn to rouse me from sleep. There’s also high quality, comfortable linens that sit atop an innovative Beautyrest Black® bed, the foundation of my nightly sleep experience. No alarm required. Ever. I wake up every morning, refreshed and ready to take on the day. At home, I sleep like a baby.
On the road, however, it’s a whole different ballgame. Given the time and detail I’ve invested in creating the ultimate sleep experience, this isn’t really a surprise. However, it does pose very real challenges for me that can be frustrating – and of course, others. As I see it, it also affords a real opportunity for hotels to step up their game to elevate the quality of the guest sleep experience they deliver. At a time when guest satisfaction – or not – can immediately trigger reviews, it’s certainly should be a defining priority for many.
CREATING A RECOVERY ROOM
Guest wellness continues to be a hot trend in the hospitality industry – and sleep is certainly a big factor in that equation. Experts continue to stress the importance of getting the required amount of sleep in order to avoid serious health issues down the road. But nowhere is the need for a good night’s sleep more important than when you’re a business traveler. Your work performance suffers when sleep suffers. Period.
Certainly, given the number of factors outside of a hotel’s control, designing a guest room that rivals a home bedroom is a challenging proposition. However, there are a number of details – many fairly cost-effective – that could go a long way to ensuring guests have a restful, comfortable night’s sleep when they are away from home. Here are a few ideas:
The bed remains the heart of the guestroom and a key investment toward achieving your guest sleep experience goals. Hospitality sleep solutions are different by design because they have to be. They have to stand up to years of guest use – and abuse. At Serta Simmons Bedding, our sleep technologies are designed to be commercial-grade, so they provide reliable performance and durability. They also include exceptional warranties and are backed by responsive customer service to minimize business disruptions. Bedding technology continues to evolve. The latest innovation in mattress technology is all about temperature management design – from the inside out. For example, our Beautyrest® Hospitality lineup features exclusive DualCool™ fiber technology, providing the first layer of temperature control with antimicrobial silver, to absorb and wick away moisture. Below that, AirCool® foams allow for the circulation of air, keeping heat from accumulating in the mattress. Coupled with the support and motion control delivered by our exclusive Beautyrest® Pocketed Coil®, all of this technology keeps the bed cooler, ensures lasting performance and allows guests to sleep cooler and more comfortably.
The effects of too much screen time on sleep are well documented. And while that’s not something a hotel can hope to impact, they can look at creating smart room solutions that improve the guest experience. For example, sensor-based technology can be used to immediately dim lights when a guest uses their keycard to access their room, establishing a calming, tranquil environment. The same system can also light a guest’s way in the dark to the bathroom and simulate sunrise in the morning to allow him or her to awaken refreshed and ready to take on the day. Why is lighting important? As it pertains to sleep, our body’s physical, mental and behavioral changes are regulated by our Circadian rhythm. The daily changing of light (day to night) heavily influences circadian rhythms and smart lighting can play a huge role in helping a person fall asleep, regulate sleep/mood and even wake up.
While not all sources of noise are within a hotel’s control, many are. Leaky faucets, buzzing light fixtures,
and loud HVAC equipment should be addressed immediately before guests have the opportunity to complain. Your housekeeping staff is often your first line of defense here. Adding potential sources of noise to the room checklist allows maintenance to resolve any identified issues immediately. The best time to address soundproofing, of course, is when a property is being built or remodeled. Short of that, there are a number of ways to mask or muffle noise. Here’s a quick overview of what hotel properties have done to keep the noise level down in and around guest rooms and increase guest satisfaction.
- Eliminate connecting doors between adjoining guest rooms
- Create quiet zones during specific hours to accommodate different classes of guests – families with small children, daytime sleepers like airplane crews, etc. Housekeeping won’t vacuum carpets during these established timeframes and bellman will carry bags by hand
- Install soundproof windows
- Install soundproofing technology to soundproof walls, floors, and ceilings in high-traffic public areas like restaurants, bars, and ballrooms
- Install carpet over wood or tiled floors and use sound-absorbing panels in public areas
- Sound masking systems can be installed in guest rooms, creating pleasurable white noise
- Install thicker doors with a door sweep at the bottom to seal out hallway noise
Building a quieter hotel – or making soundproofing enhancements to an existing one – does require additional investment. But losing guests because they had a horrible night sleep could prove costly in the long run.
Connected sleep and all its potential benefits is certainly on the horizon and squarely in our sights as an industry leading sleep solutions company. Given the amount of time a person spends asleep – a third of your life! – imagine what a connected bed could do and learn about you? One that adapts to you, your sleep environment – whether at home or in a hotel of your choice – and works in harmony with other connected devices to deliver the best sleep and recovery possible. A connected sleep system could track not only how you sleep, but also your heart rate and potentially other biomarkers, all while remaining hidden (no device to wear). The sensor technology exists now for hotels to create a truly personalized, innovative guest sleep experience. Are you ready to take yours to the next level?
ATLANTA (May 2, 2018) – Simmons Beautyrest Hospitality, a division of Serta Simmons Bedding, LLC, has seen steady growth in the sales of its Beautyrest Black® hospitality line, with growing traction from not only luxury hospitality brands, but also the Active Adult market. Combining high-performance fabrics and foams with Advanced Pocketed Coil® Technology, Beautyrest Black delivers unparalleled comfort for a distinctive, luxurious sleep experience.
“A great night’s sleep is the ultimate luxury,” said Rick Sequeira, vice president, Hospitality, Serta Simmons Bedding. “While we have amazing sleep offerings in every segment of the hospitality market, delivering luxury bedding solutions is one area we excel. Beautyrest Black represents the ultimate luxury amenity. It says…you’ve arrived.”
The components and styling of the new Beautyrest Black are unique, yet offer the durability and performance associated with the entire Beautyrest line. All Beautyrest Black models feature the EnduroTECH® Hospitality foundation, which is designed to be 100 percent recyclable and last for 10+ years. The product line also combines Simmons’ legendary Beautyrest® Pocketed Coil® technology and features an innovative temperature management design to deliver a consistently exceptional guest sleep experience.
“In a social network driven marketplace, providing distinctive amenities in the active adult lifestyle community has never been more important,” said Sequeira. “This demographic has the means to create the lifestyle and environment that aligns with their interests and needs. We all know that sleep plays a critical role in maintaining good health and promoting wellbeing at every age and the design and innovative components of our Beautyrest Black line certainly provide a fantastic solution for this market.”
Simmons Beautyrest luxury sleep solutions are available direct as well as through distributor partners like Concierge by Foodbuy. Visit www.simmonshospitality.com/active-living or contact your Simmons Beautyrest Hospitality sales representative to learn more.
Excerpt from LUXURY HOTELIERS, 2nd Quarter 2015
By Steve Tipton
We are a sleep deprived country. Studies prove it. Experts continue to stress the importance of getting the required amount of sleep in order to avoid serious health issues down the road. But nowhere is the need for a good night’s sleep more important than when you’re a business traveler. Your work performance suffers when sleep suffers. Period. To sleep better, most experts recommend keeping surroundings quiet, dark and cool. In fact, lowering the temperature of the room is often considered a quick and easy solution. However, getting out of bed in the middle of the night or ﬁrst thing in the morning to a freezing cold room is far from an enjoyable way to start the day. But what if you could manage temperature a different way? What if a cool, more comfortable night’s sleep started with the bed itself? Now it can.
Temperature Management Design Technology
The latest innovation in mattress technology is all about temperature management design – from the inside out. Simmons® Beautyrest® line features an exclusive temperature management design. Tencel® now provides the ﬁrst layer of temperature control, absorbing and wicking away moisture. Below that, our patent-pending AirCool® foams allow for the circulation of air, mitigating heat from accumulating in the mattress. All of this technology is designed to help the bed stay cooler and ensure guests sleep more comfortably.
Hotels everywhere continue to make the guest sleep experience a priority. Which makes sense, when you really think about it. What you expect when you stay at a hotel is the promise of a good night’s sleep. Key hotel brands have invested signiﬁcantly toward this goal, understanding the power of this key differentiator and its impact on guest loyalty.
Guest Comfort Matters
Case in point? Last year, an analysis of traveler’s online reviews by TrustYou was published in an online exclusive report by Travel + Leisure. TrustYou, an online reputation management company, evaluated the mentions of beds at U.S. hotels that got at least 400 reviews with at least 10 bed mentions between January 2013 and January 2014. Simmons took 3 of the top 5 positions, including the coveted number one spot for contributing to the New York Distrikt Hotel’s guest sleep experience.
Distrikt Hotel General Manager, Jennifer Rota, was thrilled with the honor, but not surprised.
“We’ve been getting positive guest reviews and feedback about our Simmons Beautyrest® beds since the ﬁrst week we opened in February of 2010,” she said.
“Delivering a truly exceptional sleep experience starts and ends with a great mattress. Everything else is icing.”
Rota said the hotel’s mission is really quite simple. “We give guests a great place to stay, sleep and come back to,” she said. “We continue to tweak details – scent, sheets, pillows, etc. — in an effort to align with guest preferences and to exceed their expectations.”
Innovators Never Sleep
Every day we think about the future; about how we can improve and move our products to the next level. Be the very best at what we do. We believe Simmons’ approach to innovation sets us apart. A talented team at our Sleep Technology and Advanced Research (STAR) center is dedicated to looking for and developing new innovative products, fabrics, foams and bedding technologies every day. We look at our product development process through the lens of total cost of ownership; how do we provide a hotel brand with a great bed at a great value that delivers an exceptional guest sleep experience for a long time? In 1925, we created the Simmons Beautyrest® and it was certainly revolutionary. Since then we’ve continued to innovate the Beautyrest Pocketed Coil® product to deliver not only an exceptional guest sleep experience, but also the amazing durability that makes our products truly special. The design is the reason why the bed is comfortable, performs and lasts a long time.
Without innovation, we’re just another bedding company. And that’s not what Simmons aspires to be.
Steve Tipton, Vice President, of the Hospitality Group for Simmons Bedding has lead innovative eﬀorts to make Simmons’ hospitality bedding more sustainable and renewable. These developments include the introduction of the EverNU™ removable top for the Beautyrest® Pocketed Coil Spring® mattress, which allows the hotel industry to easily replace top upholstery layers, maintaining a fresh product without having to discard complete mattresses. In addition to reducing landﬁll waste, EverNU™ also drives operational eﬃciency to the hotel. Under Mr. Tipton’s direction, the Simmons Hospitality Group also pioneered the use of a new sustainable foundation made entirely of product from the Sustainable Forest Initiative, giving hotel owners the opportunity to sustain longer-lasting product with increased durability on a cost neutral basis.
ATLANTA – April 4, 2014 –Simmons Hospitality Bedding, a Division of Simmons Bedding Company, announces the latest addition to its hospitality product lineup — Beautyrest Black®. Combining the most advanced sleep technology available with luxurious comfort, it excels in both performance and appeal to discriminating travelers.
According to Bain & Co., affluent spending reached $576 billion in 2013 and is expected to approach $750 within the next five years. Simmons Hospitality has a leadership position in the luxury segment and understands the essential needs of these clients.
“A great night’s sleep is the ultimate luxury for everyone; guests want to feel they are special and wake rested in luxury,” said Steve Tipton, vice president of Simmons Hospitality Bedding. “While we have amazing offerings in every segment of the hospitality market, delivering five-star luxury Beautyrest® bedding is one area where we dominate. Beautyrest Black represents the ultimate hotel amenity. It says…you’ve arrived.”
The components and styling of the new Beautyrest Black are unique, yet offer the durability and performance associated with the entire Beautyrest line. The majority of hotels replace their mattresses every seven years due to a deterioration of the mattresses’ comfort level and plush feel. Simmons developed EverNU® to help hotels get the most out of their mattress investments. The EverNU zip-off topper allows hotels to refresh their guests’ sleep experience by replacing the mattress’ top upholstery layer without replacing the total mattress. This saves the hotel from having to invest in a new fleet of product while the beds’ constructions are still in their prime. This innovative product allows hotels to easily and inexpensively refresh their beds — and keep them out of landfills.
All Beautyrest Black models feature the EnduroTECH™ Hospitality foundation, which is designed to be 100 percent recyclable and last in a hotel room for 20 years. The product line also combines Simmons’ legendary Beautyrest® Pocketed Coil® Springs with innovative temperature management foams and a patented AirCool® Design to deliver a consistently exceptional guest sleep experience. The product assortment is pre-treated with Nano-Tex®, a high-performance stain protection technology exclusive to Simmons from Applied Textiles, adding to the life and cleanliness of the product.
“Eighteen out of 20 of the world’s top hotel brands buy our product,” says Tipton. “That is not an accident. It is because they trust us and believe in our products and what those products will do for their hotel and the satisfaction of each and every guest that stays there. Beautyrest Black will redefine luxury at five star hotels.”
For more information, please visit the Simmons Hospitality Bedding booth (#2835) at the 2014 HD Expo or visit www.simmonshospitality.com.
About Simmons Bedding Company
Atlanta-based Simmons Bedding Company (“Simmons”) is one of the world’s largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic® from Beautyrest®, Natural Care® and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED™. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter and YouTube.
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.