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So far Beautyrest Hospitality has created 16 blog entries.
29 04, 2021

Beautyrest® Hospitality Elevates the Guest Sleep Experience to New Heights

By |2021-04-28T12:08:53-05:00April 29th, 2021|Latest News|0 Comments

New product line-up adds innovative HeiQ V-Block™ antimicrobial technology, recycled fibers and enhanced design aesthetics to its already legendary performance

ATLANTA (April 29, 2021) – Beautyrest Hospitality, a leader in innovative bedding solutions that deliver an exceptional guest sleep experience, today announced the launch of its new hospitality product portfolio, including a refresh of its legendary Simmons brand. Shipping now, all products across the portfolio are finished with our exclusive HeiQ V-Block™ antimicrobial technology, which is hypoallergenic and kills 99.99% of bacteria that cause unpleasant odors and deterioration. Additionally, Beautyrest™ products feature EnviroLux™ Fiber comprised of reclaimed plastic and all lines have a new, modern design aesthetic aligned to meet exacting hotel brand requirements – from economy to luxury.

“We are very excited about the launch of our new Beautyrest™ line and the revolutionary innovation it represents,” said Steve Tipton, vice president of hospitality, Serta Simmons Bedding. “As hotels begin to welcome hotel guests back in greater numbers, adding the innovative HeiQ V-Block antimicrobial finish to the new line allows guests to rest easier and further enhances hotels’ new cleaning protocols. What hasn’t changed is our commitment to innovation as well as all the comfort and performance attributes that remain synonymous with the Beautyrest and Simmons brands.”

The new hospitality lineup also includes the reintroduction of Simmons branded products as an affordable sleep solution designed specifically to meet the needs of hostels, economy brands and extra sleeper accommodations such as roll-aways and Murphy beds.

For complete portfolio details, visit www.beautyresthospitality/products or contact your local Beautyrest Hospitality sales representative.

About Beautyrest Hospitality

Providing distinctive, comfortable bedding solutions to the hospitality industry is what Beautyrest Hospitality Bedding does best. Our long-standing commitment to innovation is reflected in both the comfort and performance of the Beautyrest® Hospitality product line. We help customers fulfill their promise to deliver an exceptional and comfortable night’s sleep to guests – night after night, stay after stay. Visit www.beautyresthospitality.com to learn more.


Hospitality Media Contact:

Lisa DiBenedetto


27 07, 2020

Serta Simmons Bedding Developing U.S.’ First Antiviral Mattress

By |2020-10-26T18:47:46-05:00July 27th, 2020|Latest News|0 Comments

ATLANTA (July 16, 2020) – Serta Simmons Bedding (SSB) announced today that it is partnering with Switzerland-based HeiQ Group, a leader in textile innovation, to create the U.S. market’s first antiviral mattress.

The agreement gives SSB exclusive access within the U.S. bedding category to HeiQ Viroblock™ technology, which has previously been approved by the European Medical Device Directive for antiviral use in medical personal protective equipment such as N95 equivalent masks, and registered as an antiviral active by the German EPA. HeiQ Viroblock™ was recently independently tested as 99.99% effective in 30 minutes against SARS-CoV-2 by a leading Australian infection and immunity research institute. SSB plans to pursue any necessary approvals for its line of Serta and Beautyrest HeiQ Viroblock mattresses with the U.S. Food & Drug Administration and Environmental Protection Agency.

If approved, SSB plans to utilize HeiQ Viroblock across much of its industry-leading portfolio of brands, which includes Serta, Beautyrest and Tuft & Needle.

“We know that our partners in the hospitality and healthcare industries are doing everything they can to help provide the cleanest environment and reassure their guests,” said David Swift, chairman and CEO of Serta Simmons Bedding. “Antiviral and antibacterial mattresses will be an enormous asset in that effort.”

SSB, the largest provider of mattresses to the hospitality industry, has already received early interest to acquire HeiQ Viroblock-treated mattresses from several of the world’s largest hotel brands to bolster cleanliness and safety initiatives. Elie Khoury, EVP operations resources at Aimbridge Hospitality, the global leader in hotel management services said, “As the largest third-party manager we are proactively searching for the best opportunities to add value for our owners and enhance the experience for our guests. We are currently testing the new antiviral bedding and accessories from Serta Simmons and eager to understand the impact in helping our properties deliver the highest level of safety and cleanliness for guests.”

Here’s why HeiQ Viroblock represents such a breakthrough for the mattress industry: Virus particles and bacteria are invisible to the human eye (SARS-CoV-2 is only 90 nanometers large) and they easily pass through sheets. They can persist and stay infectious for days on textiles, such as traditional mattresses. HeiQ’s Viroblock technology solves that problem by using microsilver technology that attracts virus particles, combined with vesicle technology that breaks down the viral membrane within seconds. Tests conducted at the Peter Doherty Institute for Infection and Immunity showed that COVID-19-causing virus samples concentrated on fabric treated with HeiQ Viroblock were 99.99% reduced.

In accelerated aging tests, textiles infused with HeiQ Viroblock demonstrated the ability to retain their antiviral qualities for three years, and antibacterial qualities for 20 years.

Serta Simmons Bedding has been active in the fight against COVID-19 in other ways as well. In March, it announced it was donating 10,000 mattresses to hospitals in areas hard hit by the pandemic. A few weeks later it launched a platform in conjunction with Relief Bed International to facilitate further donations.

About Serta Simmons Bedding LLC

Serta Simmons Bedding, LLC is one of the largest manufacturers, marketers and suppliers of mattresses in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

About HeiQ

Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile technologies on the market today. HeiQ’s purpose is to improve the lives of billions of people by perfecting an everyday product: Textiles. Combining three areas of expertise – scientific research, specialty materials manufacturing and consumer ingredient branding – HeiQ is the ideal innovation partner to create differentiating and sustainable textile products and capture the added value at the point of sale. With a total capacity of 35,000 tons per year HeiQ manufactures in the USA, Switzerland and Australia serving its chemical specialties in over 60 countries worldwide. www.heiq.com

HeiQ & HeiQ Viroblock are trademark(s) or registered trademark(s) of HeiQ Materials AG.

6 02, 2020

5 Questions with Steve Tipton

By |2020-06-24T22:00:52-05:00February 6th, 2020|Latest News|0 Comments

This article originally appeared in Hotel Management Digital

“Our automated plants are highly efficient and quality focused. This helps mitigate incremental cost increases for our clients. Due to the strength and reach of our manufacturing network, we have a tremendous focus on optimizing transportation costs. We operate largely as geographically ‘local,’ which is a huge advantage to our clients.”

1. What was the biggest challenge to your business in 2019 and how did you overcome it?

Construction delays and hotel financing have been critical issues impacting our delivery and service to hotel clients this year. To effectively address these issues, we’ve put additional focus and effort around the frequency and content of our team’s communications to our hotel clients to mitigate many challenges.

2. What trends from 2019 will continue to resonate in 2020 and beyond?

Guest wellness continues to be a hot trend in the hospitality industry—and sleep is certainly a big factor in that equation. Looking ahead, there is a clear horizon for continued pipeline growth in our segments. In addition, the renovation cycle for many brands will become a significant opportunity in the coming year.

3. In discussions with buyers, what are the top three visions they want you to execute around, e.g., authenticity, residential, retro, cutting edge, streamlined?

Hotel brands work with us to create brand-defining guest sleep experiences that are unique and special. They want innovative, yet accessible, components that deliver exceptional guest comfort. The durability and performance of our products is also vital to their return on investment, as is the ease of maintenance of our products for hotel staff.

4. Have brands become more or less prescriptive with PIPs and what has the impact been?

Brands are demanding increased consistency in the successful delivery of the brand image for their specific hotels to drive increased guest satisfaction and loyalty. Standard room designs and consistent, inviting public spaces are now more than ever being strictly mandated by hotel brands.

5. With costs and supply-chain issues mounting, what tactics will you take in 2020 to operate more efficiently?

As the largest supplier of hotel bedding in North America, we leverage our supply chain “spend” to consistently hold costs. Our automated plants are highly efficient and quality-focused. This helps mitigate incremental cost increases for our clients. Due to the strength and reach of our manufacturing network, we have a tremendous focus on optimizing transportation costs. We operate largely as geographically “local,” which is a huge advantage to our clients.

24 01, 2020

How Steve Tipton plans to take Serta Simmons to the next level

By |2020-06-03T14:56:53-05:00January 24th, 2020|Latest News|0 Comments

By Jena Tesse Fox on Jan 24, 2020.

This article originally appeared on hotelmanagement.net

In November, Steve Tipton returned to Serta Simmons Bedding as the VP of the bedding giant’s hospitality division. It had been nearly four years since he had stepped away from getting beds in hotels (and helping hotels get heads in beds), but he had a lifetime of experience under his belt to help bring the company’s business to the next level.

Early Days

Tipton grew up in the furniture industry. His grandfather and great-uncle opened up a furniture store in 1935 in a small Missouri town, and when his father joined the family business decades later, Tipton stepped up as well. Helping out in the store, he learned about manufacturing, business and sales, developing an interest and expertise in all three facets of the industry.

By the 1980s, Tipton left the family business and spent several years rising through the ranks at the major mattress companies. He went to work for Sealy in the firm’s national accounts business—“dealing with large, big-box retailers,” he recalled, noting Sears and JCPenney as some of the big furniture chains he connected with at the time. In 1992, he went to Serta, where he worked as VP of marketing for more than two years, among other roles. After seven years, he joined Simmons to oversee some of the big national accounts, and by 2003 took over the company’s hospitality division—which, he said, was “somewhat in disrepair,” with narrow distribution. Lacking strong relationships with the hotel brands, he began building a team that could grow the business by connecting with hoteliers. “We took that business from a pretty modest start and in 10 years we were No. 2 in hospitality—by a long shot.”

Growth and Changes

Tipton credits the team he built for the division’s success. “It’s all about people,” he said. “Besides having the commitment of the company, it’s about the people that you bring in, the people that you work with, that understand that you’re going to go in one direction and you have to stay focused. You can’t be distracted.” Over the years, the team helped get Simmons’ beds into the standard design prototypes for companies like Marriott International, Hilton, IHG, Choice Hotels International, Wyndham Hotels & Resorts and Best Western Hotels & Resorts, Tipton recalled.

At the end of 2015, as sister brands Serta and Simmons reorganized and formally integrated, Tipton left the mattress industry to become first VP of sales and then VP of sales and design for design and procurement company Innvision Hospitality. Over the next four years, he was responsible for managing the company’s team of internal and field-based sales representatives.

And as 2019 drew to a close, he came back home to Serta Simmons. The opportunity to lead the combined organization to what he calls “the next level of excellence” was too good to pass up. “When they approached me about coming back it put me in a pretty good place to be able to say yes.”

His experiences have provided a perspective that he describes as “pretty unique … from both sides of the house, so to speak, in that I see the design process and what has to go into every hotel that gets built, how they have to be designed, the details and the intricacies.” From the procurement side, he learned what hotel owners need from their suppliers and how suppliers—like a bedding company—can help a hotel open on schedule.

Over the course of his career, the most important lesson Tipton learned is to never assume anything. “It’s a precise business that requires precise information,” he said, adding that knowing when a product shipped is less important than being sure of when it will arrive. “So that perspective is a great tool as I come back to lead the Serta Simmons team,” he said. And as a leader of a leading supplier, he added, he has learned to never rest on laurels. “Competition keeps you smart,” he quipped, “and I’ll use the expression that success makes you stupid. The minute that you are trying to break your arm patting yourself on the back because you’re doing such a great job, somebody is going to knock you off.”

The company’s position as a leader in the mattress industry—both for residential and hospitality use—is not accidental, Tipton said: “We earned that position, but you have to earn that every day. That is not a ‘one and done.’ We have to wake up every morning and earn our position in the industry and earn our position and the trust of our clients and all the different segments that we work with. So it’s a great responsibility.”

Clicking with Clients

Any hospitality supplier must pay equal attention to pleasing both the hotelier and the guest. “Our focus is going to be on the well-being of the hotel owner, their guest scores, how we build our product to drive guest scores—and then how we service them,” Tipton said. “I know that [for] every general manager in every hotel, the primary bonus is driven off the guest scores.” (Tipton’s son works in the hospitality industry, giving him a “privileged” look at what happens behind the scenes at hotels and what a supplier needs to know.) “So we just have a restless way and we never feel complacent about where we are.”

Logic in Logistics

“We work very closely with brands to listen to their vision, to listen to where they want to be,” Tipton said. The company designs its products in a “huge” innovation center in Atlanta— “about 150,000 square feet of nothing more than design and testing,” he said. “And we look at stuff about the environment, [such as] ‘how do we protect the bed from the elements,’ that kind of thing … We’ll guide the development because we have a bunch of great team members at Serta Simmons in the innovation side of our business. So we take our vision or our client’s vision to them and then we collaborate, and that collaboration then develops the product that we want or that the client wants.”

7 06, 2019

Comfort and Convenience mark the Future in Sleep Innovation

By |2020-06-03T14:57:38-05:00June 7th, 2019|Latest News|0 Comments

By Abby Elyssa on June 7, 2019.
This article originally appeared on hotelbusiness.com

All guests want a restful, comfortable night’s sleep. And while many can agree that knowing the difference between a good experience and a not so good one is easy to do, knowing exactly why is less clear.

What makes a bed feel comfortable or not? What makes a mattress so supportive, or easy to fall asleep in? Bedding innovations are evolving in the industry, helping guests fall asleep more quickly and giving them an all-around more comfortable sleep.

Some beds are selling points for hotels, a true mark of a brand, while bedding for others is simply an essential feature of a hotel stay—one that, if not chosen properly, could negatively impact the guest experience.

“Better hotels typically pay a lot of attention to a comfortable bed; some hotels promote their beds as an integral part of their quality statement, so we suspect that some hotels focus more on quality bedding than others,” said Philip Shen, CEO of SleepChoices. “But, remember, if guests are not only able to enjoy great customer service from a hotel, but also able to fall in love with the bed that they sleep in, this can easily turn into a customer for life for that brand.”

Shen explained that even if a hotel doesn’t necessarily define itself as a luxury property, guests today still expect a “luxurious sleep experience.”

“The great news is that the market now has more innovative bedding products that can deliver this ultimate sleep experience, but at a very affordable price, so all types of hotels can access these solutions,” he said.

According to Shen, a good bed provides comfort for muscles, conformity (spreading the pressure points) and support (for the body weight while maintaining proper spinal alignment). On the contrary, if a guest is tossing and turning throughout the night, that’s usually the result of pressure points building up, possibly the result of an inadequate top layer. Additionally, sore muscles in the morning may be because of lack of support.

To solve these issues, Shen recommends hybrid beds (with a comfort layer over a support layer of pocket coils), which can replace the older pillow-top approach without body impressions that pillow tops can lead to.

“Hybrid beds have the supportive pocket coil layer below the comfort layers, hence the name ‘hybrid’—part foam and part spring; it’s the best of both worlds,” he said. “It’s also important for hoteliers to consider hybrid bed products that can deliver proper spinal alignment, keep the body cool while sleeping and add comfort while also mitigating pain.”

Keeping cool while sleeping is certainly a hot industry trend—temperature control presents myriad health benefits and adds to comfort, and many companies are catching on.

The emergence of connected sleep could provide the best experience possible for guests.

“The latest innovation in mattress technology is all about temperature management design—from the inside out,” said Kelley Weidner, VP, hospitality, Serta Simmons Bedding.

According to Weidner, it’s all about the layers at Serta Simmons, with fiber technology giving the first layer the power to absorb moisture with antimicrobial silver. Below that, foam can help circulate air, keep heat out and provide additional comfort.

For SleepChoices, innovations include seven-point zoning technology that features a zoned comfort (pressure reduction at shoulder and hip) in its latex-like (for resiliency and rebound) first layer.

“This insulates the sleeper from the memory foam layer and it provides grooved ventilation, a charcoal-infused memory foam layer to provide comfort and conformity, as well as to keep away moisture and keep the body cool with an antimicrobial knit cover,” Shen said.

Shen said the zone concept is not a new concept, but it is new to the hospitality industry. SleepChoices is currently working with Airbnb to begin introducing these types of mattresses.

Also new is incorporating more technology into bedding, allowing guests to control in-room functions via their bed—but that’s just where it begins.

“Connected sleep and all its potential benefits is certainly on the horizon and squarely in our sights,” Weidner said. “Given the amount of time a person spends asleep—a third of your life—imagine what a connected bed could do and learn about you? One that adapts to you and your sleep environment, whether you’re at home or in a hotel of your choice, and works in harmony with other connected devices to deliver the best sleep and recovery possible.”

These types of systems would be hidden and could track how guests sleep, their heart rates and potentially other biomarkers, Weidner said.

Other trends are more convenience-oriented, allowing guests to adjust mattresses, in-room temperature, lighting and sound. Shen said that massage beds are also on the rise, which are usually lower in price given their popularity, but he advises hoteliers to research and survey guests before incorporating these innovations.

“Hotels have to consistently evaluate the market for the best bedding solutions to ensure that they stay on top of the latest mattress innovations and sleep solutions in the marketplace,” Shen said. “This can set them apart from other brands in the industry.”

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