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27 07, 2020

Serta Simmons Bedding Developing U.S.’ First Antiviral Mattress

By |2020-07-30T16:38:42+00:00July 27th, 2020|Latest News|0 Comments

ATLANTA (July 16, 2020) – Serta Simmons Bedding (SSB) announced today that it is partnering with Switzerland-based HeiQ Group, a leader in textile innovation, to create the U.S. market’s first antiviral mattress.

The agreement gives SSB exclusive access within the U.S. bedding category to HeiQ Viroblock™ technology, which has previously been approved by the European Medical Device Directive for antiviral use in medical personal protective equipment such as N95 equivalent masks, and registered as an antiviral active by the German EPA. HeiQ Viroblock™ was recently independently tested as 99.99% effective in 30 minutes against SARS-CoV-2 by a leading Australian infection and immunity research institute. SSB plans to pursue any necessary approvals for its line of Serta and Beautyrest HeiQ Viroblock mattresses with the U.S. Food & Drug Administration and Environmental Protection Agency.

If approved, SSB plans to utilize HeiQ Viroblock across much of its industry-leading portfolio of brands, which includes Serta, Beautyrest and Tuft & Needle.

“We know that our partners in the hospitality and healthcare industries are doing everything they can to help provide the cleanest environment and reassure their guests,” said David Swift, chairman and CEO of Serta Simmons Bedding. “Antiviral and antibacterial mattresses will be an enormous asset in that effort.”

SSB, the largest provider of mattresses to the hospitality industry, has already received early interest to acquire HeiQ Viroblock-treated mattresses from several of the world’s largest hotel brands to bolster cleanliness and safety initiatives. Elie Khoury, EVP operations resources at Aimbridge Hospitality, the global leader in hotel management services said, “As the largest third-party manager we are proactively searching for the best opportunities to add value for our owners and enhance the experience for our guests. We are currently testing the new antiviral bedding and accessories from Serta Simmons and eager to understand the impact in helping our properties deliver the highest level of safety and cleanliness for guests.”

Here’s why HeiQ Viroblock represents such a breakthrough for the mattress industry: Virus particles and bacteria are invisible to the human eye (SARS-CoV-2 is only 90 nanometers large) and they easily pass through sheets. They can persist and stay infectious for days on textiles, such as traditional mattresses. HeiQ’s Viroblock technology solves that problem by using microsilver technology that attracts virus particles, combined with vesicle technology that breaks down the viral membrane within seconds. Tests conducted at the Peter Doherty Institute for Infection and Immunity showed that COVID-19-causing virus samples concentrated on fabric treated with HeiQ Viroblock were 99.99% reduced.

In accelerated aging tests, textiles infused with HeiQ Viroblock demonstrated the ability to retain their antiviral qualities for three years, and antibacterial qualities for 20 years.

Serta Simmons Bedding has been active in the fight against COVID-19 in other ways as well. In March, it announced it was donating 10,000 mattresses to hospitals in areas hard hit by the pandemic. A few weeks later it launched a platform in conjunction with Relief Bed International to facilitate further donations.


About Serta Simmons Bedding LLC

Serta Simmons Bedding, LLC is one of the largest manufacturers, marketers and suppliers of mattresses in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

About HeiQ

Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile technologies on the market today. HeiQ’s purpose is to improve the lives of billions of people by perfecting an everyday product: Textiles. Combining three areas of expertise – scientific research, specialty materials manufacturing and consumer ingredient branding – HeiQ is the ideal innovation partner to create differentiating and sustainable textile products and capture the added value at the point of sale. With a total capacity of 35,000 tons per year HeiQ manufactures in the USA, Switzerland and Australia serving its chemical specialties in over 60 countries worldwide. www.heiq.com

HeiQ & HeiQ Viroblock are trademark(s) or registered trademark(s) of HeiQ Materials AG.

27 07, 2020

The Lodging Conference

By |2020-07-27T15:30:28+00:00July 27th, 2020|Upcoming Events|0 Comments

September 21st-24th, JW Marriott Desert Ridge Resort, Phoenix, Arizona

Event Details

Date:

September 21st-24th

Time:

TBD

Venue:

JW Marriott Desert Ridge Resort
5350 E Marriott Dr
Phoenix, Arizona
+1 480-293-5000

6 02, 2020

5 Questions with Steve Tipton

By |2020-06-24T22:00:52+00:00February 6th, 2020|Latest News|0 Comments

This article originally appeared in Hotel Management Digital

“Our automated plants are highly efficient and quality focused. This helps mitigate incremental cost increases for our clients. Due to the strength and reach of our manufacturing network, we have a tremendous focus on optimizing transportation costs. We operate largely as geographically ‘local,’ which is a huge advantage to our clients.”

1. What was the biggest challenge to your business in 2019 and how did you overcome it?

Construction delays and hotel financing have been critical issues impacting our delivery and service to hotel clients this year. To effectively address these issues, we’ve put additional focus and effort around the frequency and content of our team’s communications to our hotel clients to mitigate many challenges.

2. What trends from 2019 will continue to resonate in 2020 and beyond?

Guest wellness continues to be a hot trend in the hospitality industry—and sleep is certainly a big factor in that equation. Looking ahead, there is a clear horizon for continued pipeline growth in our segments. In addition, the renovation cycle for many brands will become a significant opportunity in the coming year.

3. In discussions with buyers, what are the top three visions they want you to execute around, e.g., authenticity, residential, retro, cutting edge, streamlined?

Hotel brands work with us to create brand-defining guest sleep experiences that are unique and special. They want innovative, yet accessible, components that deliver exceptional guest comfort. The durability and performance of our products is also vital to their return on investment, as is the ease of maintenance of our products for hotel staff.

4. Have brands become more or less prescriptive with PIPs and what has the impact been?

Brands are demanding increased consistency in the successful delivery of the brand image for their specific hotels to drive increased guest satisfaction and loyalty. Standard room designs and consistent, inviting public spaces are now more than ever being strictly mandated by hotel brands.

5. With costs and supply-chain issues mounting, what tactics will you take in 2020 to operate more efficiently?

As the largest supplier of hotel bedding in North America, we leverage our supply chain “spend” to consistently hold costs. Our automated plants are highly efficient and quality-focused. This helps mitigate incremental cost increases for our clients. Due to the strength and reach of our manufacturing network, we have a tremendous focus on optimizing transportation costs. We operate largely as geographically “local,” which is a huge advantage to our clients.

24 01, 2020

How Steve Tipton plans to take Serta Simmons to the next level

By |2020-06-03T14:56:53+00:00January 24th, 2020|Latest News|0 Comments

By Jena Tesse Fox on Jan 24, 2020.

This article originally appeared on hotelmanagement.net

In November, Steve Tipton returned to Serta Simmons Bedding as the VP of the bedding giant’s hospitality division. It had been nearly four years since he had stepped away from getting beds in hotels (and helping hotels get heads in beds), but he had a lifetime of experience under his belt to help bring the company’s business to the next level.

Early Days

Tipton grew up in the furniture industry. His grandfather and great-uncle opened up a furniture store in 1935 in a small Missouri town, and when his father joined the family business decades later, Tipton stepped up as well. Helping out in the store, he learned about manufacturing, business and sales, developing an interest and expertise in all three facets of the industry.

By the 1980s, Tipton left the family business and spent several years rising through the ranks at the major mattress companies. He went to work for Sealy in the firm’s national accounts business—“dealing with large, big-box retailers,” he recalled, noting Sears and JCPenney as some of the big furniture chains he connected with at the time. In 1992, he went to Serta, where he worked as VP of marketing for more than two years, among other roles. After seven years, he joined Simmons to oversee some of the big national accounts, and by 2003 took over the company’s hospitality division—which, he said, was “somewhat in disrepair,” with narrow distribution. Lacking strong relationships with the hotel brands, he began building a team that could grow the business by connecting with hoteliers. “We took that business from a pretty modest start and in 10 years we were No. 2 in hospitality—by a long shot.”

Growth and Changes

Tipton credits the team he built for the division’s success. “It’s all about people,” he said. “Besides having the commitment of the company, it’s about the people that you bring in, the people that you work with, that understand that you’re going to go in one direction and you have to stay focused. You can’t be distracted.” Over the years, the team helped get Simmons’ beds into the standard design prototypes for companies like Marriott International, Hilton, IHG, Choice Hotels International, Wyndham Hotels & Resorts and Best Western Hotels & Resorts, Tipton recalled.

At the end of 2015, as sister brands Serta and Simmons reorganized and formally integrated, Tipton left the mattress industry to become first VP of sales and then VP of sales and design for design and procurement company Innvision Hospitality. Over the next four years, he was responsible for managing the company’s team of internal and field-based sales representatives.

And as 2019 drew to a close, he came back home to Serta Simmons. The opportunity to lead the combined organization to what he calls “the next level of excellence” was too good to pass up. “When they approached me about coming back it put me in a pretty good place to be able to say yes.”

His experiences have provided a perspective that he describes as “pretty unique … from both sides of the house, so to speak, in that I see the design process and what has to go into every hotel that gets built, how they have to be designed, the details and the intricacies.” From the procurement side, he learned what hotel owners need from their suppliers and how suppliers—like a bedding company—can help a hotel open on schedule.

Over the course of his career, the most important lesson Tipton learned is to never assume anything. “It’s a precise business that requires precise information,” he said, adding that knowing when a product shipped is less important than being sure of when it will arrive. “So that perspective is a great tool as I come back to lead the Serta Simmons team,” he said. And as a leader of a leading supplier, he added, he has learned to never rest on laurels. “Competition keeps you smart,” he quipped, “and I’ll use the expression that success makes you stupid. The minute that you are trying to break your arm patting yourself on the back because you’re doing such a great job, somebody is going to knock you off.”

The company’s position as a leader in the mattress industry—both for residential and hospitality use—is not accidental, Tipton said: “We earned that position, but you have to earn that every day. That is not a ‘one and done.’ We have to wake up every morning and earn our position in the industry and earn our position and the trust of our clients and all the different segments that we work with. So it’s a great responsibility.”

Clicking with Clients

Any hospitality supplier must pay equal attention to pleasing both the hotelier and the guest. “Our focus is going to be on the well-being of the hotel owner, their guest scores, how we build our product to drive guest scores—and then how we service them,” Tipton said. “I know that [for] every general manager in every hotel, the primary bonus is driven off the guest scores.” (Tipton’s son works in the hospitality industry, giving him a “privileged” look at what happens behind the scenes at hotels and what a supplier needs to know.) “So we just have a restless way and we never feel complacent about where we are.”

Logic in Logistics

“We work very closely with brands to listen to their vision, to listen to where they want to be,” Tipton said. The company designs its products in a “huge” innovation center in Atlanta— “about 150,000 square feet of nothing more than design and testing,” he said. “And we look at stuff about the environment, [such as] ‘how do we protect the bed from the elements,’ that kind of thing … We’ll guide the development because we have a bunch of great team members at Serta Simmons in the innovation side of our business. So we take our vision or our client’s vision to them and then we collaborate, and that collaboration then develops the product that we want or that the client wants.”

7 06, 2019

Comfort and Convenience mark the Future in Sleep Innovation

By |2020-06-03T14:57:38+00:00June 7th, 2019|Latest News|0 Comments

By Abby Elyssa on June 7, 2019.
This article originally appeared on hotelbusiness.com

All guests want a restful, comfortable night’s sleep. And while many can agree that knowing the difference between a good experience and a not so good one is easy to do, knowing exactly why is less clear.

What makes a bed feel comfortable or not? What makes a mattress so supportive, or easy to fall asleep in? Bedding innovations are evolving in the industry, helping guests fall asleep more quickly and giving them an all-around more comfortable sleep.

Some beds are selling points for hotels, a true mark of a brand, while bedding for others is simply an essential feature of a hotel stay—one that, if not chosen properly, could negatively impact the guest experience.

“Better hotels typically pay a lot of attention to a comfortable bed; some hotels promote their beds as an integral part of their quality statement, so we suspect that some hotels focus more on quality bedding than others,” said Philip Shen, CEO of SleepChoices. “But, remember, if guests are not only able to enjoy great customer service from a hotel, but also able to fall in love with the bed that they sleep in, this can easily turn into a customer for life for that brand.”

Shen explained that even if a hotel doesn’t necessarily define itself as a luxury property, guests today still expect a “luxurious sleep experience.”

“The great news is that the market now has more innovative bedding products that can deliver this ultimate sleep experience, but at a very affordable price, so all types of hotels can access these solutions,” he said.

According to Shen, a good bed provides comfort for muscles, conformity (spreading the pressure points) and support (for the body weight while maintaining proper spinal alignment). On the contrary, if a guest is tossing and turning throughout the night, that’s usually the result of pressure points building up, possibly the result of an inadequate top layer. Additionally, sore muscles in the morning may be because of lack of support.

To solve these issues, Shen recommends hybrid beds (with a comfort layer over a support layer of pocket coils), which can replace the older pillow-top approach without body impressions that pillow tops can lead to.

“Hybrid beds have the supportive pocket coil layer below the comfort layers, hence the name ‘hybrid’—part foam and part spring; it’s the best of both worlds,” he said. “It’s also important for hoteliers to consider hybrid bed products that can deliver proper spinal alignment, keep the body cool while sleeping and add comfort while also mitigating pain.”

Keeping cool while sleeping is certainly a hot industry trend—temperature control presents myriad health benefits and adds to comfort, and many companies are catching on.

The emergence of connected sleep could provide the best experience possible for guests.

“The latest innovation in mattress technology is all about temperature management design—from the inside out,” said Kelley Weidner, VP, hospitality, Serta Simmons Bedding.

According to Weidner, it’s all about the layers at Serta Simmons, with fiber technology giving the first layer the power to absorb moisture with antimicrobial silver. Below that, foam can help circulate air, keep heat out and provide additional comfort.

For SleepChoices, innovations include seven-point zoning technology that features a zoned comfort (pressure reduction at shoulder and hip) in its latex-like (for resiliency and rebound) first layer.

“This insulates the sleeper from the memory foam layer and it provides grooved ventilation, a charcoal-infused memory foam layer to provide comfort and conformity, as well as to keep away moisture and keep the body cool with an antimicrobial knit cover,” Shen said.

Shen said the zone concept is not a new concept, but it is new to the hospitality industry. SleepChoices is currently working with Airbnb to begin introducing these types of mattresses.

Also new is incorporating more technology into bedding, allowing guests to control in-room functions via their bed—but that’s just where it begins.

“Connected sleep and all its potential benefits is certainly on the horizon and squarely in our sights,” Weidner said. “Given the amount of time a person spends asleep—a third of your life—imagine what a connected bed could do and learn about you? One that adapts to you and your sleep environment, whether you’re at home or in a hotel of your choice, and works in harmony with other connected devices to deliver the best sleep and recovery possible.”

These types of systems would be hidden and could track how guests sleep, their heart rates and potentially other biomarkers, Weidner said.

Other trends are more convenience-oriented, allowing guests to adjust mattresses, in-room temperature, lighting and sound. Shen said that massage beds are also on the rise, which are usually lower in price given their popularity, but he advises hoteliers to research and survey guests before incorporating these innovations.

“Hotels have to consistently evaluate the market for the best bedding solutions to ensure that they stay on top of the latest mattress innovations and sleep solutions in the marketplace,” Shen said. “This can set them apart from other brands in the industry.”

1 02, 2019

Q&A with JD Velilla Director of Emerging Technology, Serta Simmons Bedding

By |2020-07-06T15:46:19+00:00February 1st, 2019|Latest News|0 Comments

Describe your business in one sentence.

We help hospitality brands ful­fill their promise to deliver an exceptional and comfortable night’s sleep to guests – night after night, stay afterer stay.

How was your business changed in the face of hospitality. Sleep is our business – and has been for more than 143 years. We view hospitality as an extension of our brand. We understand its very exacting requirements and work hard to exceed them every day.

Tell us about new products/innovations you’re introducing.

We have a long-standing passion for innovation. At its heart, our Beautyrest® brand stands for breakthrough sleep innovations that optimize performance. From expert craftmanship, luxurious materials and industry-leading temperature management design — to our proprietary Pocketed Coil® Technology — we consistently deliver sleep solutions aligned to our customers’ requirements – and exceed guest expectations.

How is technology playing a role in product development?

We constantly seek out the latest technologies and challenge ourselves to build better products that assure an even better night’s sleep. Our research center, and the sleep scientists leading it, work tirelessly to develop and deliver world-leading innovations. Take the state-of-the-art Sleeptracker® app. Paired with Simmons’ SmartMotion™ adjustable base systems, it tracks sleep patterns and provides tips for improving them, even playing soothing sounds for a more tranquil sleep experience.

Why is collaborating important to your company? Tell us about some of your product collaborations.

Collaboration and strategic partnerships play a huge role in how we develop and deliver gamechanging technology. Whether it’s working with world class universities and research facilities or manufacturers of products that enable our sleep technology, collaboration is the one of the most effective tools in delivering exceptional sleep products.

What trends are you seeing in the industry? How will you incorporate them in your products?

The biggest emerging trends we see involve wellness and connected sleep. With advancements in technology and sleep science, we are ­ finding new and innovative ways to enhance sleep health and recovery, all while remaining hidden or unobtrusive to the guest (sleeper).

21 12, 2018

Designing The Ultimate Guest Sleep Experience

By |2020-07-06T15:40:10+00:00December 21st, 2018|Latest News|0 Comments

I should begin by coming clean. I am a self-proclaimed sleep snob. In the last few years, I transformed the bedroom of my house into a dedicated recovery room. The only technology allowed? Those items that promote transformative sleep – sound machines on each side of the bed that envelope it in white noise to block out all other sleep disturbing sound; lighting that self-adjusts from calming, dim light prior to sleep to lights that mimic daylight and slowly illuminate at dawn to rouse me from sleep. There’s also high quality, comfortable linens that sit atop an innovative Beautyrest Black® bed, the foundation of my nightly sleep experience. No alarm required. Ever. I wake up every morning, refreshed and ready to take on the day. At home, I sleep like a baby.

On the road, however, it’s a whole different ballgame. Given the time and detail I’ve invested in creating the ultimate sleep experience, this isn’t really a surprise. However, it does pose very real challenges for me that can be frustrating – and of course, others. As I see it, it also affords a real opportunity for hotels to step up their game to elevate the quality of the guest sleep experience they deliver. At a time when guest satisfaction – or not – can immediately trigger reviews, it’s certainly should be a defining priority for many.

 

CREATING A RECOVERY ROOM

Guest wellness continues to be a hot trend in the hospitality industry – and sleep is certainly a big factor in that equation. Experts continue to stress the importance of getting the required amount of sleep in order to avoid serious health issues down the road. But nowhere is the need for a good night’s sleep more important than when you’re a business traveler. Your work performance suffers when sleep suffers. Period.

Certainly, given the number of factors outside of a hotel’s control, designing a guest room that rivals a home bedroom is a challenging proposition. However, there are a number of details – many fairly cost-effective – that could go a long way to ensuring guests have a restful, comfortable night’s sleep when they are away from home. Here are a few ideas:

 

THE BED

The bed remains the heart of the guestroom and a key investment toward achieving your guest sleep experience goals. Hospitality sleep solutions are different by design because they have to be. They have to stand up to years of guest use – and abuse. At Serta Simmons Bedding, our sleep technologies are designed to be commercial-grade, so they provide reliable performance and durability. They also include exceptional warranties and are backed by responsive customer service to minimize business disruptions. Bedding technology continues to evolve. The latest innovation in mattress technology is all about temperature management design – from the inside out. For example, our Beautyrest® Hospitality lineup features exclusive DualCool™ fiber technology, providing the first layer of temperature control with antimicrobial silver, to absorb and wick away moisture. Below that, AirCool® foams allow for the circulation of air, keeping heat from accumulating in the mattress. Coupled with the support and motion control delivered by our exclusive Beautyrest® Pocketed Coil®, all of this technology keeps the bed cooler, ensures lasting performance and allows guests to sleep cooler and more comfortably.

 

ROOM LIGHTING

The effects of too much screen time on sleep are well documented. And while that’s not something a hotel can hope to impact, they can look at creating smart room solutions that improve the guest experience. For example, sensor-based technology can be used to immediately dim lights when a guest uses their keycard to access their room, establishing a calming, tranquil environment. The same system can also light a guest’s way in the dark to the bathroom and simulate sunrise in the morning to allow him or her to awaken refreshed and ready to take on the day. Why is lighting important? As it pertains to sleep, our body’s physical, mental and behavioral changes are regulated by our Circadian rhythm. The daily changing of light (day to night) heavily influences circadian rhythms and smart lighting can play a huge role in helping a person fall asleep, regulate sleep/mood and even wake up.

 

NOISE REDUCTION

While not all sources of noise are within a hotel’s control, many are. Leaky faucets, buzzing light fixtures,

and loud HVAC equipment should be addressed immediately before guests have the opportunity to complain. Your housekeeping staff is often your first line of defense here. Adding potential sources of noise to the room checklist allows maintenance to resolve any identified issues immediately. The best time to address soundproofing, of course, is when a property is being built or remodeled. Short of that, there are a number of ways to mask or muffle noise. Here’s a quick overview of what hotel properties have done to keep the noise level down in and around guest rooms and increase guest satisfaction.

  • Eliminate connecting doors between adjoining guest rooms
  • Create quiet zones during specific hours to accommodate different classes of guests – families with small children, daytime sleepers like airplane crews, etc.  Housekeeping won’t vacuum carpets during these established timeframes and bellman will carry bags by hand
  • Install soundproof windows
  • Install soundproofing technology to soundproof walls, floors, and ceilings in high-traffic public areas like restaurants, bars, and ballrooms
  • Install carpet over wood or tiled floors and use sound-absorbing panels in public areas
  • Sound masking systems can be installed in guest rooms, creating pleasurable white noise
  • Install thicker doors with a door sweep at the bottom to seal out hallway noise

Building a quieter hotel – or making soundproofing enhancements to an existing one – does require additional investment. But losing guests because they had a horrible night sleep could prove costly in the long run.

 

CONNECTED SLEEP

Connected sleep and all its potential benefits is certainly on the horizon and squarely in our sights as an industry leading sleep solutions company. Given the amount of time a person spends asleep – a third of your life! – imagine what a connected bed could do and learn about you? One that adapts to you, your sleep environment – whether at home or in a hotel of your choice – and works in harmony with other connected devices to deliver the best sleep and recovery possible. A connected sleep system could track not only how you sleep, but also your heart rate and potentially other biomarkers, all while remaining hidden (no device to wear). The sensor technology exists now for hotels to create a truly personalized, innovative guest sleep experience. Are you ready to take yours to the next level?

2 05, 2018

Beautyrest Luxury Sleep Solutions Gaining Traction in Active Adult Lifestyle Communities

By |2020-07-06T15:44:33+00:00May 2nd, 2018|Latest News|0 Comments

ATLANTA (May 2, 2018) – Simmons Beautyrest Hospitality, a division of Serta Simmons Bedding, LLC, has seen steady growth in the sales of its Beautyrest Black® hospitality line, with growing traction from not only luxury hospitality brands, but also the Active Adult market. Combining high-performance fabrics and foams with Advanced Pocketed Coil® Technology, Beautyrest Black delivers unparalleled comfort for a distinctive, luxurious sleep experience.

“A great night’s sleep is the ultimate luxury,” said Rick Sequeira, vice president, Hospitality, Serta Simmons Bedding. “While we have amazing sleep offerings in every segment of the hospitality market, delivering luxury bedding solutions is one area we excel. Beautyrest Black represents the ultimate luxury amenity. It says…you’ve arrived.”

The components and styling of the new Beautyrest Black are unique, yet offer the durability and performance associated with the entire Beautyrest line. All Beautyrest Black models feature the EnduroTECH® foundation, which is designed to be 100 percent recyclable and last for 10+ years. The product line also combines Simmons’ legendary Beautyrest® Pocketed Coil® technology and features an innovative temperature management design to deliver a consistently exceptional guest sleep experience.

“In a social network driven marketplace, providing distinctive amenities in the active adult lifestyle community has never been more important,” said Sequeira. “This demographic has the means to create the lifestyle and environment that aligns with their interests and needs. We all know that sleep plays a critical role in maintaining good health and promoting wellbeing at every age and the design and innovative components of our Beautyrest Black line certainly provide a fantastic solution for this market.”

Simmons Beautyrest luxury sleep solutions are available direct as well as through distributor partners like Concierge by Foodbuy. Stop by booth #3215 at HD Expo to experience the Beautyrest Black difference. Visit www.simmonshospitality.com/active-living or contact your Simmons Beautyrest Hospitality sales representative to learn more.

16 05, 2015

In Pursuit of a Great Night’s Sleep

By |2020-07-06T16:02:38+00:00May 16th, 2015|Latest News|0 Comments

 

Excerpt from LUXURY HOTELIERS, 2nd Quarter 2015

By Steve Tipton

We are a sleep deprived country. Studies prove it. Experts continue to stress the importance of getting the required amount of sleep in order to avoid serious health issues down the road. But nowhere is the need for a good night’s sleep more important than when you’re a business traveler. Your work performance suffers when sleep suffers. Period. To sleep better, most experts recommend keeping surroundings quiet, dark and cool. In fact, lowering the temperature of the room is often considered a quick and easy solution. However, getting out of bed in the middle of the night or first thing in the morning to a freezing cold room is far from an enjoyable way to start the day. But what if you could manage temperature a different way? What if a cool, more comfortable night’s sleep started with the bed itself? Now it can.

Temperature Management Design Technology

The latest innovation in mattress technology is all about temperature management design – from the inside out. Simmons® Beautyrest® line features an exclusive temperature management design. Tencel® now provides the first layer of temperature control, absorbing and wicking away moisture. Below that, our patent-pending AirCool® foams allow for the circulation of air, mitigating heat from accumulating in the mattress. All of this technology is designed to help the bed stay cooler and ensure guests sleep more comfortably.

Hotels everywhere continue to make the guest sleep experience a priority. Which makes sense, when you really think about it. What you expect when you stay at a hotel is the promise of a good night’s sleep. Key hotel brands have invested significantly toward this goal, understanding the power of this key differentiator and its impact on guest loyalty.

Guest Comfort Matters

Case in point? Last year, an analysis of traveler’s online reviews by TrustYou was published in an online exclusive report by Travel + Leisure. TrustYou, an online reputation management company, evaluated the mentions of beds at U.S. hotels that got at least 400 reviews with at least 10 bed mentions between January 2013 and January 2014. Simmons took 3 of the top 5 positions, including the coveted number one spot for contributing to the New York Distrikt Hotel’s guest sleep experience.

Distrikt Hotel General Manager, Jennifer Rota, was thrilled with the honor, but not surprised.

“We’ve been getting positive guest reviews and feedback about our Simmons Beautyrest® beds since the first week we opened in February of 2010,” she said.
“Delivering a truly exceptional sleep experience starts and ends with a great mattress. Everything else is icing.”

Rota said the hotel’s mission is really quite simple. “We give guests a great place to stay, sleep and come back to,” she said. “We continue to tweak details – scent, sheets, pillows, etc. — in an effort to align with guest preferences and to exceed their expectations.”

Innovators Never Sleep

Every day we think about the future; about how we can improve and move our products to the next level. Be the very best at what we do. We believe Simmons’ approach to innovation sets us apart. A talented team at our Sleep Technology and Advanced Research (STAR) center is dedicated to looking for and developing new innovative products, fabrics, foams and bedding technologies every day. We look at our product development process through the lens of total cost of ownership; how do we provide a hotel brand with a great bed at a great value that delivers an exceptional guest sleep experience for a long time? In 1925, we created the Simmons Beautyrest® and it was certainly revolutionary. Since then we’ve continued to innovate the Beautyrest Pocketed Coil® product to deliver not only an exceptional guest sleep experience, but also the amazing durability that makes our products truly special. The design is the reason why the bed is comfortable, performs and lasts a long time.

Without innovation, we’re just another bedding company. And that’s not what Simmons aspires to be.

 

Steve Tipton, Vice President, of the Hospitality Group for Simmons Bedding has lead innovative efforts to make Simmons’ hospitality bedding more sustainable and renewable. These developments include the introduction of the EverNU™ removable top for the Beautyrest® Pocketed Coil Spring® mattress, which allows the hotel industry to easily replace top upholstery layers, maintaining a fresh product without having to discard complete mattresses. In addition to reducing landfill waste, EverNU™ also drives operational efficiency to the hotel. Under Mr. Tipton’s direction, the Simmons Hospitality Group also pioneered the use of a new sustainable foundation made entirely of product from the Sustainable Forest Initiative, giving hotel owners the opportunity to sustain longer-lasting product with increased durability on a cost neutral basis.