Doraville, GA (June 29, 2022) – Serta Simmons Bedding, LLC (SSB), one of North America’s largest sleep companies, announced today that Brian Coughlin has joined the company as Vice President and General Manager of Hospitality, reporting to Scott Bolle, Senior Vice President of National Accounts and Hospitality Sales.

“Brian has decades of demonstrated leadership expertise in the hospitality industry and a passion for driving growth,” said Bolle. “I look forward to partnering with Brian to further strengthen Serta Simmons Bedding’s position in this space.”

Coughlin brings more than 30 years of experience in the hospitality and interiors industries to Serta Simmons Bedding, most recently serving as President and Chief Executive Officer at VE Textiles, a manufacturer of high-performance upholstery fabrics. Prior to that, he spent seven years with Warp & Phil, an industry startup he founded, which was ultimately acquired by Kansas City-based Fabri-Quilt, Inc., in 2015. He also held leadership positions with bedding and drapery fabricator Fabtex, Inc. and former textile manufacturer Richmond Textiles. During his tenure at Richmond Textiles, he grew the organization into a hospitality powerhouse specializing in brand standardized room décor programs.

“I’m thrilled to join the Serta Simmons Bedding team and support its iconic mattress brands,” said Coughlin. “I have a deep passion for the hospitality industry and look forward to further strengthening our place in it through our hotel relationships and the guest sleep experiences we will deliver together.”

About Serta Simmons Bedding
Serta Simmons Bedding, LLC, the company behind industry-leading Serta®, Beautyrest® and Simmons® Hospitality brands, is one of the largest manufacturers, marketers, and suppliers of mattresses in North America. Together with hotel companies, SSB Hospitality delivers differentiated bedding options to its clients and an exceptional guest sleep experience. Visit or to learn more.