29 04, 2021

Beautyrest® Hospitality Elevates the Guest Sleep Experience to New Heights

By |2021-12-09T11:05:47-06:00April 29th, 2021|Latest News|Comments Off on Beautyrest® Hospitality Elevates the Guest Sleep Experience to New Heights

New product line-up adds recycled fibers and enhanced design aesthetics to its already legendary performance

ATLANTA (April 29, 2021) – Beautyrest Hospitality, a leader in innovative bedding solutions that deliver an exceptional guest sleep experience, today announced the launch of its new hospitality product portfolio, including a refresh of its legendary Simmons brand. All new Beautyrest™ products feature EnviroLux™ Fiber comprised of reclaimed plastic and all lines have a new, modern design aesthetic aligned to meet exacting hotel brand requirements – from economy to luxury.

“We are very excited about the launch of our new Beautyrest™ line and the revolutionary innovation it represents,” said Steve Tipton, vice president of hospitality, Serta Simmons Bedding. “What hasn’t changed is our commitment to innovation as well as all the comfort and performance attributes that remain synonymous with the Beautyrest and Simmons brands.”

The new hospitality lineup also includes the reintroduction of Simmons branded products as an affordable sleep solution designed specifically to meet the needs of hostels, economy brands and extra sleeper accommodations such as roll-aways and Murphy beds.

For complete portfolio details, visit www.beautyresthospitality/products or contact your local Beautyrest Hospitality sales representative.

About Beautyrest Hospitality

Providing distinctive, comfortable bedding solutions to the hospitality industry is what Beautyrest Hospitality Bedding does best. Our long-standing commitment to innovation is reflected in both the comfort and performance of the Beautyrest® Hospitality product line. We help customers fulfill their promise to deliver an exceptional and comfortable night’s sleep to guests – night after night, stay after stay. Visit www.beautyresthospitality.com to learn more.

 

Hospitality Media Contact:

Lisa DiBenedetto

Ctr-ldibenedetto@sertasimmons.com

6 02, 2020

5 Questions with Steve Tipton

By |2021-12-09T11:05:58-06:00February 6th, 2020|Latest News|Comments Off on 5 Questions with Steve Tipton

This article originally appeared in Hotel Management Digital

“Our automated plants are highly efficient and quality focused. This helps mitigate incremental cost increases for our clients. Due to the strength and reach of our manufacturing network, we have a tremendous focus on optimizing transportation costs. We operate largely as geographically ‘local,’ which is a huge advantage to our clients.”

1. What was the biggest challenge to your business in 2019 and how did you overcome it?

Construction delays and hotel financing have been critical issues impacting our delivery and service to hotel clients this year. To effectively address these issues, we’ve put additional focus and effort around the frequency and content of our team’s communications to our hotel clients to mitigate many challenges.

2. What trends from 2019 will continue to resonate in 2020 and beyond?

Guest wellness continues to be a hot trend in the hospitality industry—and sleep is certainly a big factor in that equation. Looking ahead, there is a clear horizon for continued pipeline growth in our segments. In addition, the renovation cycle for many brands will become a significant opportunity in the coming year.

3. In discussions with buyers, what are the top three visions they want you to execute around, e.g., authenticity, residential, retro, cutting edge, streamlined?

Hotel brands work with us to create brand-defining guest sleep experiences that are unique and special. They want innovative, yet accessible, components that deliver exceptional guest comfort. The durability and performance of our products is also vital to their return on investment, as is the ease of maintenance of our products for hotel staff.

4. Have brands become more or less prescriptive with PIPs and what has the impact been?

Brands are demanding increased consistency in the successful delivery of the brand image for their specific hotels to drive increased guest satisfaction and loyalty. Standard room designs and consistent, inviting public spaces are now more than ever being strictly mandated by hotel brands.

5. With costs and supply-chain issues mounting, what tactics will you take in 2020 to operate more efficiently?

As the largest supplier of hotel bedding in North America, we leverage our supply chain “spend” to consistently hold costs. Our automated plants are highly efficient and quality-focused. This helps mitigate incremental cost increases for our clients. Due to the strength and reach of our manufacturing network, we have a tremendous focus on optimizing transportation costs. We operate largely as geographically “local,” which is a huge advantage to our clients.

24 01, 2020

How Steve Tipton plans to take Serta Simmons to the next level

By |2021-12-09T11:06:03-06:00January 24th, 2020|Latest News|Comments Off on How Steve Tipton plans to take Serta Simmons to the next level

By Jena Tesse Fox on Jan 24, 2020.

This article originally appeared on hotelmanagement.net

In November, Steve Tipton returned to Serta Simmons Bedding as the VP of the bedding giant’s hospitality division. It had been nearly four years since he had stepped away from getting beds in hotels (and helping hotels get heads in beds), but he had a lifetime of experience under his belt to help bring the company’s business to the next level.

Early Days

Tipton grew up in the furniture industry. His grandfather and great-uncle opened up a furniture store in 1935 in a small Missouri town, and when his father joined the family business decades later, Tipton stepped up as well. Helping out in the store, he learned about manufacturing, business and sales, developing an interest and expertise in all three facets of the industry.

By the 1980s, Tipton left the family business and spent several years rising through the ranks at the major mattress companies. He went to work for Sealy in the firm’s national accounts business—“dealing with large, big-box retailers,” he recalled, noting Sears and JCPenney as some of the big furniture chains he connected with at the time. In 1992, he went to Serta, where he worked as VP of marketing for more than two years, among other roles. After seven years, he joined Simmons to oversee some of the big national accounts, and by 2003 took over the company’s hospitality division—which, he said, was “somewhat in disrepair,” with narrow distribution. Lacking strong relationships with the hotel brands, he began building a team that could grow the business by connecting with hoteliers. “We took that business from a pretty modest start and in 10 years we were No. 2 in hospitality—by a long shot.”

Growth and Changes

Tipton credits the team he built for the division’s success. “It’s all about people,” he said. “Besides having the commitment of the company, it’s about the people that you bring in, the people that you work with, that understand that you’re going to go in one direction and you have to stay focused. You can’t be distracted.” Over the years, the team helped get Simmons’ beds into the standard design prototypes for companies like Marriott International, Hilton, IHG, Choice Hotels International, Wyndham Hotels & Resorts and Best Western Hotels & Resorts, Tipton recalled.

At the end of 2015, as sister brands Serta and Simmons reorganized and formally integrated, Tipton left the mattress industry to become first VP of sales and then VP of sales and design for design and procurement company Innvision Hospitality. Over the next four years, he was responsible for managing the company’s team of internal and field-based sales representatives.

And as 2019 drew to a close, he came back home to Serta Simmons. The opportunity to lead the combined organization to what he calls “the next level of excellence” was too good to pass up. “When they approached me about coming back it put me in a pretty good place to be able to say yes.”

His experiences have provided a perspective that he describes as “pretty unique … from both sides of the house, so to speak, in that I see the design process and what has to go into every hotel that gets built, how they have to be designed, the details and the intricacies.” From the procurement side, he learned what hotel owners need from their suppliers and how suppliers—like a bedding company—can help a hotel open on schedule.

Over the course of his career, the most important lesson Tipton learned is to never assume anything. “It’s a precise business that requires precise information,” he said, adding that knowing when a product shipped is less important than being sure of when it will arrive. “So that perspective is a great tool as I come back to lead the Serta Simmons team,” he said. And as a leader of a leading supplier, he added, he has learned to never rest on laurels. “Competition keeps you smart,” he quipped, “and I’ll use the expression that success makes you stupid. The minute that you are trying to break your arm patting yourself on the back because you’re doing such a great job, somebody is going to knock you off.”

The company’s position as a leader in the mattress industry—both for residential and hospitality use—is not accidental, Tipton said: “We earned that position, but you have to earn that every day. That is not a ‘one and done.’ We have to wake up every morning and earn our position in the industry and earn our position and the trust of our clients and all the different segments that we work with. So it’s a great responsibility.”

Clicking with Clients

Any hospitality supplier must pay equal attention to pleasing both the hotelier and the guest. “Our focus is going to be on the well-being of the hotel owner, their guest scores, how we build our product to drive guest scores—and then how we service them,” Tipton said. “I know that [for] every general manager in every hotel, the primary bonus is driven off the guest scores.” (Tipton’s son works in the hospitality industry, giving him a “privileged” look at what happens behind the scenes at hotels and what a supplier needs to know.) “So we just have a restless way and we never feel complacent about where we are.”

Logic in Logistics

“We work very closely with brands to listen to their vision, to listen to where they want to be,” Tipton said. The company designs its products in a “huge” innovation center in Atlanta— “about 150,000 square feet of nothing more than design and testing,” he said. “And we look at stuff about the environment, [such as] ‘how do we protect the bed from the elements,’ that kind of thing … We’ll guide the development because we have a bunch of great team members at Serta Simmons in the innovation side of our business. So we take our vision or our client’s vision to them and then we collaborate, and that collaboration then develops the product that we want or that the client wants.”

2 05, 2018

Beautyrest Luxury Sleep Solutions Gaining Traction in Active Adult Lifestyle Communities

By |2021-12-09T11:06:29-06:00May 2nd, 2018|Latest News|Comments Off on Beautyrest Luxury Sleep Solutions Gaining Traction in Active Adult Lifestyle Communities

ATLANTA (May 2, 2018) – Simmons Beautyrest Hospitality, a division of Serta Simmons Bedding, LLC, has seen steady growth in the sales of its Beautyrest Black® hospitality line, with growing traction from not only luxury hospitality brands, but also the Active Adult market. Combining high-performance fabrics and foams with Advanced Pocketed Coil® Technology, Beautyrest Black delivers unparalleled comfort for a distinctive, luxurious sleep experience.

“A great night’s sleep is the ultimate luxury,” said Rick Sequeira, vice president, Hospitality, Serta Simmons Bedding. “While we have amazing sleep offerings in every segment of the hospitality market, delivering luxury bedding solutions is one area we excel. Beautyrest Black represents the ultimate luxury amenity. It says…you’ve arrived.”

The components and styling of the new Beautyrest Black are unique, yet offer the durability and performance associated with the entire Beautyrest line. All Beautyrest Black models feature the EnduroTECH® Hospitality foundation, which is designed to be 100 percent recyclable and last for 10+ years. The product line also combines Simmons’ legendary Beautyrest® Pocketed Coil® technology and features an innovative temperature management design to deliver a consistently exceptional guest sleep experience.

“In a social network driven marketplace, providing distinctive amenities in the active adult lifestyle community has never been more important,” said Sequeira. “This demographic has the means to create the lifestyle and environment that aligns with their interests and needs. We all know that sleep plays a critical role in maintaining good health and promoting wellbeing at every age and the design and innovative components of our Beautyrest Black line certainly provide a fantastic solution for this market.”

Simmons Beautyrest luxury sleep solutions are available direct as well as through distributor partners like Concierge by Foodbuy. Visit www.simmonshospitality.com/active-living or contact your Simmons Beautyrest Hospitality sales representative to learn more.

16 05, 2015

In Pursuit of a Great Night’s Sleep

By |2021-12-09T11:06:47-06:00May 16th, 2015|Latest News|Comments Off on In Pursuit of a Great Night’s Sleep

 

Excerpt from LUXURY HOTELIERS, 2nd Quarter 2015

By Steve Tipton

We are a sleep deprived country. Studies prove it. Experts continue to stress the importance of getting the required amount of sleep in order to avoid serious health issues down the road. But nowhere is the need for a good night’s sleep more important than when you’re a business traveler. Your work performance suffers when sleep suffers. Period. To sleep better, most experts recommend keeping surroundings quiet, dark and cool. In fact, lowering the temperature of the room is often considered a quick and easy solution. However, getting out of bed in the middle of the night or first thing in the morning to a freezing cold room is far from an enjoyable way to start the day. But what if you could manage temperature a different way? What if a cool, more comfortable night’s sleep started with the bed itself? Now it can.

Temperature Management Design Technology

The latest innovation in mattress technology is all about temperature management design – from the inside out. Simmons® Beautyrest® line features an exclusive temperature management design. Tencel® now provides the first layer of temperature control, absorbing and wicking away moisture. Below that, our patent-pending AirCool® foams allow for the circulation of air, mitigating heat from accumulating in the mattress. All of this technology is designed to help the bed stay cooler and ensure guests sleep more comfortably.

Hotels everywhere continue to make the guest sleep experience a priority. Which makes sense, when you really think about it. What you expect when you stay at a hotel is the promise of a good night’s sleep. Key hotel brands have invested significantly toward this goal, understanding the power of this key differentiator and its impact on guest loyalty.

Guest Comfort Matters

Case in point? Last year, an analysis of traveler’s online reviews by TrustYou was published in an online exclusive report by Travel + Leisure. TrustYou, an online reputation management company, evaluated the mentions of beds at U.S. hotels that got at least 400 reviews with at least 10 bed mentions between January 2013 and January 2014. Simmons took 3 of the top 5 positions, including the coveted number one spot for contributing to the New York Distrikt Hotel’s guest sleep experience.

Distrikt Hotel General Manager, Jennifer Rota, was thrilled with the honor, but not surprised.

“We’ve been getting positive guest reviews and feedback about our Simmons Beautyrest® beds since the first week we opened in February of 2010,” she said.
“Delivering a truly exceptional sleep experience starts and ends with a great mattress. Everything else is icing.”

Rota said the hotel’s mission is really quite simple. “We give guests a great place to stay, sleep and come back to,” she said. “We continue to tweak details – scent, sheets, pillows, etc. — in an effort to align with guest preferences and to exceed their expectations.”

Innovators Never Sleep

Every day we think about the future; about how we can improve and move our products to the next level. Be the very best at what we do. We believe Simmons’ approach to innovation sets us apart. A talented team at our Sleep Technology and Advanced Research (STAR) center is dedicated to looking for and developing new innovative products, fabrics, foams and bedding technologies every day. We look at our product development process through the lens of total cost of ownership; how do we provide a hotel brand with a great bed at a great value that delivers an exceptional guest sleep experience for a long time? In 1925, we created the Simmons Beautyrest® and it was certainly revolutionary. Since then we’ve continued to innovate the Beautyrest Pocketed Coil® product to deliver not only an exceptional guest sleep experience, but also the amazing durability that makes our products truly special. The design is the reason why the bed is comfortable, performs and lasts a long time.

Without innovation, we’re just another bedding company. And that’s not what Simmons aspires to be.

 

Steve Tipton, Vice President, of the Hospitality Group for Simmons Bedding has lead innovative efforts to make Simmons’ hospitality bedding more sustainable and renewable. These developments include the introduction of the EverNU™ removable top for the Beautyrest® Pocketed Coil Spring® mattress, which allows the hotel industry to easily replace top upholstery layers, maintaining a fresh product without having to discard complete mattresses. In addition to reducing landfill waste, EverNU™ also drives operational efficiency to the hotel. Under Mr. Tipton’s direction, the Simmons Hospitality Group also pioneered the use of a new sustainable foundation made entirely of product from the Sustainable Forest Initiative, giving hotel owners the opportunity to sustain longer-lasting product with increased durability on a cost neutral basis.

4 04, 2014

Simmons Hospitality Introduces Beautyrest Black®: Redefining Luxury with Technology

By |2021-12-09T11:06:54-06:00April 4th, 2014|Latest News|Comments Off on Simmons Hospitality Introduces Beautyrest Black®: Redefining Luxury with Technology

ATLANTA – April 4, 2014 –Simmons Hospitality Bedding, a Division of Simmons Bedding Company, announces the latest addition to its hospitality product lineup — Beautyrest Black®. Combining the most advanced sleep technology available with luxurious comfort, it excels in both performance and appeal to discriminating travelers.

According to Bain & Co., affluent spending reached $576 billion in 2013 and is expected to approach $750 within the next five years. Simmons Hospitality has a leadership position in the luxury segment and understands the essential needs of these clients.

“A great night’s sleep is the ultimate luxury for everyone; guests want to feel they are special  and wake rested in luxury,” said Steve Tipton, vice president of Simmons Hospitality Bedding.  “While we have amazing offerings in every segment of the hospitality market, delivering five-star luxury Beautyrest®   bedding is one area where we dominate. Beautyrest Black represents the ultimate hotel amenity. It says…you’ve arrived.”

The components and styling of the new Beautyrest Black are unique, yet offer the durability and performance associated with the entire Beautyrest line. The majority of hotels replace their mattresses every seven years due to a deterioration of the mattresses’ comfort level and plush feel. Simmons developed EverNU® to help hotels get the most out of their mattress investments. The EverNU zip-off topper allows hotels to refresh their guests’ sleep experience by replacing the mattress’ top upholstery layer without replacing the total mattress. This saves the hotel from having to invest in a new fleet of product while the beds’ constructions are still in their prime. This innovative product allows hotels to easily and inexpensively refresh their beds — and keep them out of landfills.

All Beautyrest Black models feature the EnduroTECH™ Hospitality foundation, which is designed to be 100 percent recyclable and last in a hotel room for 20 years. The product line also combines Simmons’ legendary Beautyrest® Pocketed Coil® Springs with innovative temperature management foams and a patented AirCool® Design to deliver a consistently exceptional guest sleep experience. The product assortment is pre-treated with Nano-Tex®, a high-performance stain protection technology exclusive to Simmons from Applied Textiles, adding to the life and cleanliness of the product.

“Eighteen out of 20 of the world’s top hotel brands buy our product,” says Tipton. “That is not an accident. It is because they trust us and believe in our products and what those products will do for their hotel and the satisfaction of each and every guest that stays there. Beautyrest Black will redefine luxury at five star hotels.”

For more information, please visit the Simmons Hospitality Bedding booth (#2835) at the 2014 HD Expo or visit www.simmonshospitality.com.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company (“Simmons”) is one of the world’s largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic® from Beautyrest®, Natural Care® and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED™. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter and YouTube. 

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Forward-Looking Statements

This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

16 08, 2013

Simmons Hospitality Institutes New Mattress Recycling Initiative

By |2021-12-09T11:07:04-06:00August 16th, 2013|Latest News|Comments Off on Simmons Hospitality Institutes New Mattress Recycling Initiative

(ATLANTA – August 26, 2013) – Simmons Bedding Company and its Hospitality Division
(“Simmons Hospitality”) announce today the implementation of a new mattress recycling program. The company recently partnered with Global Sustainability Solutions (“GSS”) to handle recycling services for hospitality sales. This initiative marks one of the most significant milestones in Simmons’ sustainability efforts.

The new Simmons Hospitality/GSS program will provide mattress installation, removal and recycling services, including delivery coordination and installation of the new product, as well as removal and transportation of the old bed sets – including bedframes – to a designated recycling plant.

Under this new program, hospitality clientele purchasing new product from Simmons, such as the new Simmons Hospitality Beautyresty® Recharge® line, are offered the option of recycling their old mattresses through purchasing GSS’ services. The company offers complete turnkey service (including installation, removal and recycling), as well as removal and recycling services only.

“Simmons’ partnership with GSS gives our hospitality clients a cost-­‐effective, hassle-­‐free recycling option that dually streamlines the replacement process and battles landfill waste,” says Steve Tipton, Vice President of Simmons Hospitality. “Through this partnership, we are proudly taking an active role in developing viable solutions to the mattress disposal dilemma.”

Mattress recycling has gained traction in recent months, with states working with the International Sleep Products Association to find green solutions for mattress disposal. Earlier this summer, Connecticut passed the nation’s first recycling bill, requiring industry-­‐led nonprofit organizations to develop a mattress-­‐recycling plan by July 2014. The California State Senate also approved a bill, which, if passed by the California Assembly, creates a state-­‐run nonprofit organization that would coordinate mattress recycling statewide.

“Old mattresses are nearly 100 percent recyclable, which essentially means that our industry produces one of the most sustainable products in the marketplace. The new state-­‐sponsored programs and legislation lay a great foundation for industry-­‐wide policy change, and we hope sustainability initiatives like Simmons’ encourage other bedding manufacturers to pick up the torch as well. Through our new hospitality recycling program, Simmons is doing its part to give hotel owners and brands an environmentally-­‐friendly option for mattress disposal and ultimately further the fight for more sustainable industry conventions,” says Tipton.

For more information, please visit www.simmonshospitality.com.

About Simmons Bedding Company
Atlanta-­‐based Simmons Bedding Company (“Simmons”) is one of the world’s largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest Black®, ComforPedic® from Beautyrest®, Beautyrest TruEnergy® and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-­‐quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED™. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter, Pinterest and YouTube.  

### 

Forward-­‐Looking Statements
This press release includes forward-­‐looking statements that reflect our current views about future events. The forward-­‐looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-­‐looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-­‐looking statements, either to reflect new developments or for any other reason.  

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