ATLANTA (May 2, 2018) – Simmons Beautyrest Hospitality, a division of Serta Simmons Bedding, LLC, has seen steady growth in the sales of its Beautyrest Black® hospitality line, with growing traction from not only luxury hospitality brands, but also the Active Adult market. Combining high-performance fabrics and foams with Advanced Pocketed Coil® Technology, Beautyrest Black delivers unparalleled comfort for a distinctive, luxurious sleep experience.

“A great night’s sleep is the ultimate luxury,” said Rick Sequeira, vice president, Hospitality, Serta Simmons Bedding. “While we have amazing sleep offerings in every segment of the hospitality market, delivering luxury bedding solutions is one area we excel. Beautyrest Black represents the ultimate luxury amenity. It says…you’ve arrived.”

The components and styling of the new Beautyrest Black are unique, yet offer the durability and performance associated with the entire Beautyrest line. All Beautyrest Black models feature the EnduroTECH® Hospitality foundation, which is designed to be 100 percent recyclable and last for 10+ years. The product line also combines Simmons’ legendary Beautyrest® Pocketed Coil® technology and features an innovative temperature management design to deliver a consistently exceptional guest sleep experience.

“In a social network driven marketplace, providing distinctive amenities in the active adult lifestyle community has never been more important,” said Sequeira. “This demographic has the means to create the lifestyle and environment that aligns with their interests and needs. We all know that sleep plays a critical role in maintaining good health and promoting wellbeing at every age and the design and innovative components of our Beautyrest Black line certainly provide a fantastic solution for this market.”

Simmons Beautyrest luxury sleep solutions are available direct as well as through distributor partners like Concierge by Foodbuy. Visit or contact your Simmons Beautyrest Hospitality sales representative to learn more.