7 06, 2019

Comfort and Convenience mark the Future in Sleep Innovation

By |2022-02-15T10:42:39-06:00June 7th, 2019|Insights|Comments Off on Comfort and Convenience mark the Future in Sleep Innovation

By Abby Elyssa on June 7, 2019.
This article originally appeared on hotelbusiness.com

All guests want a restful, comfortable night’s sleep. And while many can agree that knowing the difference between a good experience and a not so good one is easy to do, knowing exactly why is less clear.

What makes a bed feel comfortable or not? What makes a mattress so supportive, or easy to fall asleep in? Bedding innovations are evolving in the industry, helping guests fall asleep more quickly and giving them an all-around more comfortable sleep.

Some beds are selling points for hotels, a true mark of a brand, while bedding for others is simply an essential feature of a hotel stay—one that, if not chosen properly, could negatively impact the guest experience.

“Better hotels typically pay a lot of attention to a comfortable bed; some hotels promote their beds as an integral part of their quality statement, so we suspect that some hotels focus more on quality bedding than others,” said Philip Shen, CEO of SleepChoices. “But, remember, if guests are not only able to enjoy great customer service from a hotel, but also able to fall in love with the bed that they sleep in, this can easily turn into a customer for life for that brand.”

Shen explained that even if a hotel doesn’t necessarily define itself as a luxury property, guests today still expect a “luxurious sleep experience.”

“The great news is that the market now has more innovative bedding products that can deliver this ultimate sleep experience, but at a very affordable price, so all types of hotels can access these solutions,” he said.

According to Shen, a good bed provides comfort for muscles, conformity (spreading the pressure points) and support (for the body weight while maintaining proper spinal alignment). On the contrary, if a guest is tossing and turning throughout the night, that’s usually the result of pressure points building up, possibly the result of an inadequate top layer. Additionally, sore muscles in the morning may be because of lack of support.

To solve these issues, Shen recommends hybrid beds (with a comfort layer over a support layer of pocket coils), which can replace the older pillow-top approach without body impressions that pillow tops can lead to.

“Hybrid beds have the supportive pocket coil layer below the comfort layers, hence the name ‘hybrid’—part foam and part spring; it’s the best of both worlds,” he said. “It’s also important for hoteliers to consider hybrid bed products that can deliver proper spinal alignment, keep the body cool while sleeping and add comfort while also mitigating pain.”

Keeping cool while sleeping is certainly a hot industry trend—temperature control presents myriad health benefits and adds to comfort, and many companies are catching on.

The emergence of connected sleep could provide the best experience possible for guests.

“The latest innovation in mattress technology is all about temperature management design—from the inside out,” said Kelley Weidner, VP, hospitality, Serta Simmons Bedding.

According to Weidner, it’s all about the layers at Serta Simmons, with fiber technology giving the first layer the power to absorb moisture with antimicrobial silver. Below that, foam can help circulate air, keep heat out and provide additional comfort.

For SleepChoices, innovations include seven-point zoning technology that features a zoned comfort (pressure reduction at shoulder and hip) in its latex-like (for resiliency and rebound) first layer.

“This insulates the sleeper from the memory foam layer and it provides grooved ventilation, a charcoal-infused memory foam layer to provide comfort and conformity, as well as to keep away moisture and keep the body cool with an antimicrobial knit cover,” Shen said.

Shen said the zone concept is not a new concept, but it is new to the hospitality industry. SleepChoices is currently working with Airbnb to begin introducing these types of mattresses.

Also new is incorporating more technology into bedding, allowing guests to control in-room functions via their bed—but that’s just where it begins.

“Connected sleep and all its potential benefits is certainly on the horizon and squarely in our sights,” Weidner said. “Given the amount of time a person spends asleep—a third of your life—imagine what a connected bed could do and learn about you? One that adapts to you and your sleep environment, whether you’re at home or in a hotel of your choice, and works in harmony with other connected devices to deliver the best sleep and recovery possible.”

These types of systems would be hidden and could track how guests sleep, their heart rates and potentially other biomarkers, Weidner said.

Other trends are more convenience-oriented, allowing guests to adjust mattresses, in-room temperature, lighting and sound. Shen said that massage beds are also on the rise, which are usually lower in price given their popularity, but he advises hoteliers to research and survey guests before incorporating these innovations.

“Hotels have to consistently evaluate the market for the best bedding solutions to ensure that they stay on top of the latest mattress innovations and sleep solutions in the marketplace,” Shen said. “This can set them apart from other brands in the industry.”

1 02, 2019

Q&A with JD Velilla Director of Emerging Technology, Serta Simmons Bedding

By |2022-02-15T10:43:02-06:00February 1st, 2019|Insights|Comments Off on Q&A with JD Velilla Director of Emerging Technology, Serta Simmons Bedding

Describe your business in one sentence.

We help hospitality brands ful­fill their promise to deliver an exceptional and comfortable night’s sleep to guests – night after night, stay afterer stay.

How was your business changed in the face of hospitality. Sleep is our business – and has been for more than 143 years. We view hospitality as an extension of our brand. We understand its very exacting requirements and work hard to exceed them every day.

Tell us about new products/innovations you’re introducing.

We have a long-standing passion for innovation. At its heart, our Beautyrest® brand stands for breakthrough sleep innovations that optimize performance. From expert craftmanship, luxurious materials and industry-leading temperature management design — to our proprietary Pocketed Coil® Technology — we consistently deliver sleep solutions aligned to our customers’ requirements – and exceed guest expectations.

How is technology playing a role in product development?

We constantly seek out the latest technologies and challenge ourselves to build better products that assure an even better night’s sleep. Our research center, and the sleep scientists leading it, work tirelessly to develop and deliver world-leading innovations. Take the state-of-the-art Sleeptracker® app. Paired with Simmons’ SmartMotion™ adjustable base systems, it tracks sleep patterns and provides tips for improving them, even playing soothing sounds for a more tranquil sleep experience.

Why is collaborating important to your company? Tell us about some of your product collaborations.

Collaboration and strategic partnerships play a huge role in how we develop and deliver gamechanging technology. Whether it’s working with world class universities and research facilities or manufacturers of products that enable our sleep technology, collaboration is the one of the most effective tools in delivering exceptional sleep products.

What trends are you seeing in the industry? How will you incorporate them in your products?

The biggest emerging trends we see involve wellness and connected sleep. With advancements in technology and sleep science, we are ­ finding new and innovative ways to enhance sleep health and recovery, all while remaining hidden or unobtrusive to the guest (sleeper).

21 12, 2018

Designing The Ultimate Guest Sleep Experience

By |2022-02-15T10:42:07-06:00December 21st, 2018|Insights|Comments Off on Designing The Ultimate Guest Sleep Experience

I should begin by coming clean. I am a self-proclaimed sleep snob. In the last few years, I transformed the bedroom of my house into a dedicated recovery room. The only technology allowed? Those items that promote transformative sleep – sound machines on each side of the bed that envelope it in white noise to block out all other sleep disturbing sound; lighting that self-adjusts from calming, dim light prior to sleep to lights that mimic daylight and slowly illuminate at dawn to rouse me from sleep. There’s also high quality, comfortable linens that sit atop an innovative Beautyrest Black® bed, the foundation of my nightly sleep experience. No alarm required. Ever. I wake up every morning, refreshed and ready to take on the day. At home, I sleep like a baby.

On the road, however, it’s a whole different ballgame. Given the time and detail I’ve invested in creating the ultimate sleep experience, this isn’t really a surprise. However, it does pose very real challenges for me that can be frustrating – and of course, others. As I see it, it also affords a real opportunity for hotels to step up their game to elevate the quality of the guest sleep experience they deliver. At a time when guest satisfaction – or not – can immediately trigger reviews, it’s certainly should be a defining priority for many.



Guest wellness continues to be a hot trend in the hospitality industry – and sleep is certainly a big factor in that equation. Experts continue to stress the importance of getting the required amount of sleep in order to avoid serious health issues down the road. But nowhere is the need for a good night’s sleep more important than when you’re a business traveler. Your work performance suffers when sleep suffers. Period.

Certainly, given the number of factors outside of a hotel’s control, designing a guest room that rivals a home bedroom is a challenging proposition. However, there are a number of details – many fairly cost-effective – that could go a long way to ensuring guests have a restful, comfortable night’s sleep when they are away from home. Here are a few ideas:



The bed remains the heart of the guestroom and a key investment toward achieving your guest sleep experience goals. Hospitality sleep solutions are different by design because they have to be. They have to stand up to years of guest use – and abuse. At Serta Simmons Bedding, our sleep technologies are designed to be commercial-grade, so they provide reliable performance and durability. They also include exceptional warranties and are backed by responsive customer service to minimize business disruptions. Bedding technology continues to evolve. The latest innovation in mattress technology is all about temperature management design – from the inside out. For example, our Beautyrest® Hospitality lineup features exclusive DualCool™ fiber technology, providing the first layer of temperature control with antimicrobial silver, to absorb and wick away moisture. Below that, AirCool® foams allow for the circulation of air, keeping heat from accumulating in the mattress. Coupled with the support and motion control delivered by our exclusive Beautyrest® Pocketed Coil®, all of this technology keeps the bed cooler, ensures lasting performance and allows guests to sleep cooler and more comfortably.



The effects of too much screen time on sleep are well documented. And while that’s not something a hotel can hope to impact, they can look at creating smart room solutions that improve the guest experience. For example, sensor-based technology can be used to immediately dim lights when a guest uses their keycard to access their room, establishing a calming, tranquil environment. The same system can also light a guest’s way in the dark to the bathroom and simulate sunrise in the morning to allow him or her to awaken refreshed and ready to take on the day. Why is lighting important? As it pertains to sleep, our body’s physical, mental and behavioral changes are regulated by our Circadian rhythm. The daily changing of light (day to night) heavily influences circadian rhythms and smart lighting can play a huge role in helping a person fall asleep, regulate sleep/mood and even wake up.



While not all sources of noise are within a hotel’s control, many are. Leaky faucets, buzzing light fixtures,

and loud HVAC equipment should be addressed immediately before guests have the opportunity to complain. Your housekeeping staff is often your first line of defense here. Adding potential sources of noise to the room checklist allows maintenance to resolve any identified issues immediately. The best time to address soundproofing, of course, is when a property is being built or remodeled. Short of that, there are a number of ways to mask or muffle noise. Here’s a quick overview of what hotel properties have done to keep the noise level down in and around guest rooms and increase guest satisfaction.

  • Eliminate connecting doors between adjoining guest rooms
  • Create quiet zones during specific hours to accommodate different classes of guests – families with small children, daytime sleepers like airplane crews, etc.  Housekeeping won’t vacuum carpets during these established timeframes and bellman will carry bags by hand
  • Install soundproof windows
  • Install soundproofing technology to soundproof walls, floors, and ceilings in high-traffic public areas like restaurants, bars, and ballrooms
  • Install carpet over wood or tiled floors and use sound-absorbing panels in public areas
  • Sound masking systems can be installed in guest rooms, creating pleasurable white noise
  • Install thicker doors with a door sweep at the bottom to seal out hallway noise

Building a quieter hotel – or making soundproofing enhancements to an existing one – does require additional investment. But losing guests because they had a horrible night sleep could prove costly in the long run.



Connected sleep and all its potential benefits is certainly on the horizon and squarely in our sights as an industry leading sleep solutions company. Given the amount of time a person spends asleep – a third of your life! – imagine what a connected bed could do and learn about you? One that adapts to you, your sleep environment – whether at home or in a hotel of your choice – and works in harmony with other connected devices to deliver the best sleep and recovery possible. A connected sleep system could track not only how you sleep, but also your heart rate and potentially other biomarkers, all while remaining hidden (no device to wear). The sensor technology exists now for hotels to create a truly personalized, innovative guest sleep experience. Are you ready to take yours to the next level?

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