Improving the Guest Sleep Experience: Tips from a “Sleep Nerd”
Improving the Guest Sleep Experience: Tips from a “Sleep Nerd”
“I believe that restful sleep is the ultimate guest amenity and for hotel brands, that means winning sleep on the first night.” – JD Velilla, Designing Sleep and Global Wellness Institute’s Sleep Initiative
Record-breaking summer travel is underway, and travelers don’t want to sacrifice shut-eye away from home.
At Serta Simmons Bedding (SSB) Hospitality, we’ve been the leading maker of mattresses for the hospitality industry. No other bedding company knows guest sleep better. Delivering innovative technology and design through our Serta and Beautyrest Hospitality mattresses, we aim to give hotel guests what they need most: a comfortable, high-quality mattress for exceptional sleep.
But many guests often leave their stay feeling unrested after a poor night’s sleep. JD Velilla, founder of Designing Sleep and a member of the Global Wellness Institute’s Sleep Initiative (as well as former Head of Sleep Experience at SSB), encourages hoteliers to return to the basics and focus on the most important guestroom touchpoint – the mattress. Investing and leaning in on the sleep experience leaves a lasting impression on guests and increases the likelihood they will return night after night, stay after stay.
In addition to refreshing the mattress, JD also suggests engaging your guests ahead of check-in with helpful sleep tips, including:
- Proactively sharing tips via email or social media on easy-to-pack items such as a sleep mask, a portable white noise machine or their favorite pajamas.
- Details on local or onsite amenities to help guests keep their normal at-home sleep routines.
Ultimately, partnering with the right mattress manufacturer early in the process can help hoteliers choose the best mattress for better guest sleep. Not only do our mattresses exceed current standards, we lead the industry in testing, research and design of the entire sleep system to make sure your guests get their best slumber. After all, a well-rested guest is a happy guest.
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Ready to elevate your guest sleep experience? Get in touch with us today!