jason@theremotecreative.com

The Global Wellness Institute’s Sleep Initiative Kicks Off Annual Study with Serta Simmons Bedding Hospitality on Travelers and Their Sleep Habits

We recently partnered with the Global Wellness Institute’s Sleep Initiative who conducted an inaugural Road Warrior Sleep Survey to better understand how people who travel frequently are sleeping, as well as some of their most commonly reported sleep disruptors. What they discovered was that travelers aren’t getting the quality of sleep they want and they’re looking for solutions to remedy that.

In fact, high quality sleep is so essential for travelers, 91 percent of survey respondents shared that they are willing to pay more for accommodations that offer sleep-enhancing features. Further, more than 60 percent of guests reported they’re willing to spend up to 10 percent more for a better night’s sleep.

Among the other insights they uncovered:

• Background noise levels were the top reason for disrupted sleep (80%) and included street and traffic noise, sounds from the hallway, elevator and other guests.
• Other top sleep disruptors on the road includes lighting conditions, bedding, and room temperature.

“At SSB Hospitality, our purpose and passion is sleep – and has been for more than a century. We work tirelessly to ensure hotel partners and their guests create truly memorable sleep experiences — every night, every stay. The bed remains the heart of the guest room and investing in a high-quality, comfortable and durable mattress is an important part of delivering on that promise. But what other factors keep guests up at night on the road? By partnering in a Road Warrior Sleep Survey with the Global Wellness Institute’s Sleep Initiative, we gleaned important insights on exactly what keeps them up as well as what hotels can offer to ensure an optimal night’s rest.” – Brian Coughlin, Serta Simmons Bedding (SSB) Hospitality

“We know sleep is critical to good health – research shows a significant correlation between sleep quality and everything from cognitive function and decision-making to mood and creativity. However, despite the essential nature of sleep, the Road Warrior Sleep Survey shows many travelers are simply not getting the sleep they need. By implementing simple modifications to the sleep environment and offering amenities that enhance sleep hygiene, hotels can significantly improve guests’ sleep experiences. When hotels help guests get their best night’s slumber, they build brand loyalty – that’s a win-win.” –  JD Velilla, Global Wellness Institute’s Sleep Initiative

The Global Wellness Institute’s (GWI) Sleep Initiative exists to elevate conversation on the importance of sleep and it is through this shared belief of good sleep why we partnered together on this survey. In their first year, the GWI Sleep Initiative will uncover the factors that contribute to restorative sleep and share tips on how to incorporate these into lifestyles, homes and hotels around the world. Looking ahead, they will explore the interplay between sleep and other pillars of wellness, including diet and exercise, and discuss evidence-based categories of products and services to help ensure restorative sleep. You can read more about the GWI’s Sleep Initiative here: https://globalwellnessinstitute.org/initiatives/sleep-initiative/.

Together with hotel companies, SSB Hospitality delivers differentiated bedding options to our clients and an exceptional guest sleep experience. As the sleep architects behind some of hospitality’s most legendary bedtime stories, our goal is to provide unmatched comfort, lasting performance, and durability that leave a lasting impression. We believe a great night’s sleep is the foundation of a great hospitality experience.

For the full survey results, click here and be sure to follow us on LinkedIn for the latest news.

Ready to elevate your guest sleep? Get started here.

Improving the Guest Sleep Experience: Tips from a “Sleep Nerd”

“I believe that restful sleep is the ultimate guest amenity and for hotel brands, that means winning sleep on the first night.” – JD Velilla, Designing Sleep and Global Wellness Institute’s Sleep Initiative

Record-breaking summer travel is underway, and travelers don’t want to sacrifice shut-eye away from home.

At Serta Simmons Bedding (SSB) Hospitality, we’ve been the leading maker of mattresses for the hospitality industry. No other bedding company knows guest sleep better. Delivering innovative technology and design through our Serta and Beautyrest Hospitality mattresses, we aim to give hotel guests what they need most: a comfortable, high-quality mattress for exceptional sleep.

But many guests often leave their stay feeling unrested after a poor night’s sleep. JD Velilla, founder of Designing Sleep and a member of the Global Wellness Institute’s Sleep Initiative (as well as former Head of Sleep Experience at SSB), encourages hoteliers to return to the basics and focus on the most important guestroom touchpoint – the mattress. Investing and leaning in on the sleep experience leaves a lasting impression on guests and increases the likelihood they will return night after night, stay after stay.

In addition to refreshing the mattress, JD also suggests engaging your guests ahead of check-in with helpful sleep tips, including:

• Proactively sharing tips via email or social media on easy-to-pack items such as a sleep mask, a portable white noise machine or their favorite pajamas.
• Details on local or onsite amenities to help guests keep their normal at-home sleep routines.

Ultimately, partnering with the right mattress manufacturer early in the process can help hoteliers choose the best mattress for better guest sleep. Not only do our mattresses exceed current standards, we lead the industry in testing, research and design of the entire sleep system to make sure your guests get their best slumber. After all, a well-rested guest is a happy guest.

Read more tips from JD here and follow us on LinkedIn for the latest news.

Ready to elevate your guest sleep experience? Get in touch with us today!

Doraville, GA (June 29, 2022) – Serta Simmons Bedding, LLC (SSB), one of North America’s largest sleep companies, announced today that Brian Coughlin has joined the company as Vice President and General Manager of Hospitality, reporting to Scott Bolle, Senior Vice President of National Accounts and Hospitality Sales.

“Brian has decades of demonstrated leadership expertise in the hospitality industry and a passion for driving growth,” said Bolle. “I look forward to partnering with Brian to further strengthen Serta Simmons Bedding’s position in this space.”

Coughlin brings more than 30 years of experience in the hospitality and interiors industries to Serta Simmons Bedding, most recently serving as President and Chief Executive Officer at VE Textiles, a manufacturer of high-performance upholstery fabrics. Prior to that, he spent seven years with Warp & Phil, an industry startup he founded, which was ultimately acquired by Kansas City-based Fabri-Quilt, Inc., in 2015. He also held leadership positions with bedding and drapery fabricator Fabtex, Inc. and former textile manufacturer Richmond Textiles. During his tenure at Richmond Textiles, he grew the organization into a hospitality powerhouse specializing in brand standardized room décor programs.

“I’m thrilled to join the Serta Simmons Bedding team and support its iconic mattress brands,” said Coughlin. “I have a deep passion for the hospitality industry and look forward to further strengthening our place in it through our hotel relationships and the guest sleep experiences we will deliver together.”

About Serta Simmons Bedding
Serta Simmons Bedding, LLC, the company behind industry-leading Serta®, Beautyrest® and Simmons® Hospitality brands, is one of the largest manufacturers, marketers, and suppliers of mattresses in North America. Together with hotel companies, SSB Hospitality delivers differentiated bedding options to its clients and an exceptional guest sleep experience. Visit www.sertahospitality.com or www.beautyresthospitality.com to learn more.

New product line-up adds recycled fibers and enhanced design aesthetics to its already legendary performance

ATLANTA (April 29, 2021) – Beautyrest Hospitality, a leader in innovative bedding solutions that deliver an exceptional guest sleep experience, today announced the launch of its new hospitality product portfolio, including a refresh of its legendary Simmons brand. All new Beautyrest™ products feature EnviroLux™ Fiber comprised of reclaimed plastic and all lines have a new, modern design aesthetic aligned to meet exacting hotel brand requirements – from economy to luxury.

“We are very excited about the launch of our new Beautyrest™ line and the revolutionary innovation it represents,” said Steve Tipton, vice president of hospitality, Serta Simmons Bedding. “What hasn’t changed is our commitment to innovation as well as all the comfort and performance attributes that remain synonymous with the Beautyrest and Simmons brands.”

The new hospitality lineup also includes the reintroduction of Simmons branded products as an affordable sleep solution designed specifically to meet the needs of hostels, economy brands and extra sleeper accommodations such as roll-aways and Murphy beds.

For complete portfolio details, visit www.beautyresthospitality/products or contact your local Beautyrest Hospitality sales representative.

About Beautyrest Hospitality

Providing distinctive, comfortable bedding solutions to the hospitality industry is what Beautyrest Hospitality Bedding does best. Our long-standing commitment to innovation is reflected in both the comfort and performance of the Beautyrest® Hospitality product line. We help customers fulfill their promise to deliver an exceptional and comfortable night’s sleep to guests – night after night, stay after stay. Visit www.beautyresthospitality.com to learn more.

Hospitality Media Contact:

Lisa DiBenedetto

Ctr-ldibenedetto@sertasimmons.com

ATLANTA (May 2, 2018) – Simmons Beautyrest Hospitality, a division of Serta Simmons Bedding, LLC, has seen steady growth in the sales of its Beautyrest Black® hospitality line, with growing traction from not only luxury hospitality brands, but also the Active Adult market. Combining high-performance fabrics and foams with Advanced Pocketed Coil® Technology, Beautyrest Black delivers unparalleled comfort for a distinctive, luxurious sleep experience.

“A great night’s sleep is the ultimate luxury,” said Rick Sequeira, vice president, Hospitality, Serta Simmons Bedding. “While we have amazing sleep offerings in every segment of the hospitality market, delivering luxury bedding solutions is one area we excel. Beautyrest Black represents the ultimate luxury amenity. It says…you’ve arrived.”

The components and styling of the new Beautyrest Black are unique, yet offer the durability and performance associated with the entire Beautyrest line. All Beautyrest Black models feature the EnduroTECH® Hospitality foundation, which is designed to be 100 percent recyclable and last for 10+ years. The product line also combines Simmons’ legendary Beautyrest® Pocketed Coil® technology and features an innovative temperature management design to deliver a consistently exceptional guest sleep experience.

“In a social network driven marketplace, providing distinctive amenities in the active adult lifestyle community has never been more important,” said Sequeira. “This demographic has the means to create the lifestyle and environment that aligns with their interests and needs. We all know that sleep plays a critical role in maintaining good health and promoting wellbeing at every age and the design and innovative components of our Beautyrest Black line certainly provide a fantastic solution for this market.”

Simmons Beautyrest luxury sleep solutions are available direct as well as through distributor partners like Concierge by Foodbuy. Visit www.simmonshospitality.com/active-living or contact your Simmons Beautyrest Hospitality sales representative to learn more.

Excerpt from LUXURY HOTELIERS, 2nd Quarter 2015

By Steve Tipton

We are a sleep deprived country. Studies prove it. Experts continue to stress the importance of getting the required amount of sleep in order to avoid serious health issues down the road. But nowhere is the need for a good night’s sleep more important than when you’re a business traveler. Your work performance suffers when sleep suffers. Period. To sleep better, most experts recommend keeping surroundings quiet, dark and cool. In fact, lowering the temperature of the room is often considered a quick and easy solution. However, getting out of bed in the middle of the night or first thing in the morning to a freezing cold room is far from an enjoyable way to start the day. But what if you could manage temperature a different way? What if a cool, more comfortable night’s sleep started with the bed itself? Now it can.

Temperature Management Design Technology

The latest innovation in mattress technology is all about temperature management design – from the inside out. Simmons® Beautyrest® line features an exclusive temperature management design. Tencel® now provides the first layer of temperature control, absorbing and wicking away moisture. Below that, our patent-pending AirCool® foams allow for the circulation of air, mitigating heat from accumulating in the mattress. All of this technology is designed to help the bed stay cooler and ensure guests sleep more comfortably.

Hotels everywhere continue to make the guest sleep experience a priority. Which makes sense, when you really think about it. What you expect when you stay at a hotel is the promise of a good night’s sleep. Key hotel brands have invested significantly toward this goal, understanding the power of this key differentiator and its impact on guest loyalty.

Guest Comfort Matters

Case in point? Last year, an analysis of traveler’s online reviews by TrustYou was published in an online exclusive report by Travel + Leisure. TrustYou, an online reputation management company, evaluated the mentions of beds at U.S. hotels that got at least 400 reviews with at least 10 bed mentions between January 2013 and January 2014. Simmons took 3 of the top 5 positions, including the coveted number one spot for contributing to the New York Distrikt Hotel’s guest sleep experience.

Distrikt Hotel General Manager, Jennifer Rota, was thrilled with the honor, but not surprised.

“We’ve been getting positive guest reviews and feedback about our Simmons Beautyrest® beds since the first week we opened in February of 2010,” she said.
“Delivering a truly exceptional sleep experience starts and ends with a great mattress. Everything else is icing.”

Rota said the hotel’s mission is really quite simple. “We give guests a great place to stay, sleep and come back to,” she said. “We continue to tweak details – scent, sheets, pillows, etc. — in an effort to align with guest preferences and to exceed their expectations.”

Innovators Never Sleep

Every day we think about the future; about how we can improve and move our products to the next level. Be the very best at what we do. We believe Simmons’ approach to innovation sets us apart. A talented team at our Sleep Technology and Advanced Research (STAR) center is dedicated to looking for and developing new innovative products, fabrics, foams and bedding technologies every day. We look at our product development process through the lens of total cost of ownership; how do we provide a hotel brand with a great bed at a great value that delivers an exceptional guest sleep experience for a long time? In 1925, we created the Simmons Beautyrest® and it was certainly revolutionary. Since then we’ve continued to innovate the Beautyrest Pocketed Coil® product to deliver not only an exceptional guest sleep experience, but also the amazing durability that makes our products truly special. The design is the reason why the bed is comfortable, performs and lasts a long time.

Without innovation, we’re just another bedding company. And that’s not what Simmons aspires to be.

Steve Tipton, Vice President, of the Hospitality Group for Simmons Bedding has lead innovative efforts to make Simmons’ hospitality bedding more sustainable and renewable. These developments include the introduction of the EverNU™ removable top for the Beautyrest® Pocketed Coil Spring® mattress, which allows the hotel industry to easily replace top upholstery layers, maintaining a fresh product without having to discard complete mattresses. In addition to reducing landfill waste, EverNU™ also drives operational efficiency to the hotel. Under Mr. Tipton’s direction, the Simmons Hospitality Group also pioneered the use of a new sustainable foundation made entirely of product from the Sustainable Forest Initiative, giving hotel owners the opportunity to sustain longer-lasting product with increased durability on a cost neutral basis.

ATLANTA – April 4, 2014 –Simmons Hospitality Bedding, a Division of Simmons Bedding Company, announces the latest addition to its hospitality product lineup — Beautyrest Black®. Combining the most advanced sleep technology available with luxurious comfort, it excels in both performance and appeal to discriminating travelers.

According to Bain & Co., affluent spending reached $576 billion in 2013 and is expected to approach $750 within the next five years. Simmons Hospitality has a leadership position in the luxury segment and understands the essential needs of these clients.

“A great night’s sleep is the ultimate luxury for everyone; guests want to feel they are special  and wake rested in luxury,” said Steve Tipton, vice president of Simmons Hospitality Bedding.  “While we have amazing offerings in every segment of the hospitality market, delivering five-star luxury Beautyrest®   bedding is one area where we dominate. Beautyrest Black represents the ultimate hotel amenity. It says…you’ve arrived.”

The components and styling of the new Beautyrest Black are unique, yet offer the durability and performance associated with the entire Beautyrest line. The majority of hotels replace their mattresses every seven years due to a deterioration of the mattresses’ comfort level and plush feel. Simmons developed EverNU® to help hotels get the most out of their mattress investments. The EverNU zip-off topper allows hotels to refresh their guests’ sleep experience by replacing the mattress’ top upholstery layer without replacing the total mattress. This saves the hotel from having to invest in a new fleet of product while the beds’ constructions are still in their prime. This innovative product allows hotels to easily and inexpensively refresh their beds — and keep them out of landfills.

All Beautyrest Black models feature the EnduroTECH™ Hospitality foundation, which is designed to be 100 percent recyclable and last in a hotel room for 20 years. The product line also combines Simmons’ legendary Beautyrest® Pocketed Coil® Springs with innovative temperature management foams and a patented AirCool® Design to deliver a consistently exceptional guest sleep experience. The product assortment is pre-treated with Nano-Tex®, a high-performance stain protection technology exclusive to Simmons from Applied Textiles, adding to the life and cleanliness of the product.

“Eighteen out of 20 of the world’s top hotel brands buy our product,” says Tipton. “That is not an accident. It is because they trust us and believe in our products and what those products will do for their hotel and the satisfaction of each and every guest that stays there. Beautyrest Black will redefine luxury at five star hotels.”

For more information, please visit the Simmons Hospitality Bedding booth (#2835) at the 2014 HD Expo or visit www.simmonshospitality.com.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company (“Simmons”) is one of the world’s largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic® from Beautyrest®, Natural Care® and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED™. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter and YouTube. 

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Forward-Looking Statements

This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.