We look forward to connecting with you at HD Summit! March 12 – 14, 2025 Hilton Tulum Riviera, Tulum, Mexico, Learn more here
March 12-14, 2025
Hilton Tulum Riviera, Tulum, Mexico
Join us at NEWH Miami Regional Trade Show.
March 19, 2025, Hyatt Regency, Miami, FL, Learn more here.
March 19, 2025
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Hyatt Regency, Miami, FL
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The Global Wellness Institute’s Sleep Initiative Kicks Off Annual Study with Serta Simmons Bedding Hospitality on Travelers and Their Sleep Habits
We recently partnered with the Global Wellness Institute’s Sleep Initiative who conducted an inaugural Road Warrior Sleep Survey to better understand how people who travel frequently are sleeping, as well as some of their most commonly reported sleep disruptors. What they discovered was that travelers aren’t getting the quality of sleep they want and they’re looking for solutions to remedy that.
In fact, high quality sleep is so essential for travelers, 91 percent of survey respondents shared that they are willing to pay more for accommodations that offer sleep-enhancing features. Further, more than 60 percent of guests reported they’re willing to spend up to 10 percent more for a better night’s sleep.
Among the other insights they uncovered:
“At SSB Hospitality, our purpose and passion is sleep – and has been for more than a century. We work tirelessly to ensure hotel partners and their guests create truly memorable sleep experiences — every night, every stay. The bed remains the heart of the guest room and investing in a high-quality, comfortable and durable mattress is an important part of delivering on that promise. But what other factors keep guests up at night on the road? By partnering in a Road Warrior Sleep Survey with the Global Wellness Institute’s Sleep Initiative, we gleaned important insights on exactly what keeps them up as well as what hotels can offer to ensure an optimal night’s rest.” – Brian Coughlin, Serta Simmons Bedding (SSB) Hospitality
“We know sleep is critical to good health – research shows a significant correlation between sleep quality and everything from cognitive function and decision-making to mood and creativity. However, despite the essential nature of sleep, the Road Warrior Sleep Survey shows many travelers are simply not getting the sleep they need. By implementing simple modifications to the sleep environment and offering amenities that enhance sleep hygiene, hotels can significantly improve guests’ sleep experiences. When hotels help guests get their best night’s slumber, they build brand loyalty – that’s a win-win.” – JD Velilla, Global Wellness Institute’s Sleep Initiative
The Global Wellness Institute’s (GWI) Sleep Initiative exists to elevate conversation on the importance of sleep and it is through this shared belief of good sleep why we partnered together on this survey. In their first year, the GWI Sleep Initiative will uncover the factors that contribute to restorative sleep and share tips on how to incorporate these into lifestyles, homes and hotels around the world. Looking ahead, they will explore the interplay between sleep and other pillars of wellness, including diet and exercise, and discuss evidence-based categories of products and services to help ensure restorative sleep. You can read more about the GWI’s Sleep Initiative here: https://globalwellnessinstitute.org/initiatives/sleep-initiative/.
Together with hotel companies, SSB Hospitality delivers differentiated bedding options to our clients and an exceptional guest sleep experience. As the sleep architects behind some of hospitality’s most legendary bedtime stories, our goal is to provide unmatched comfort, lasting performance, and durability that leave a lasting impression. We believe a great night’s sleep is the foundation of a great hospitality experience.
For the full survey results, click here and be sure to follow us on LinkedIn for the latest news.
Ready to elevate your guest sleep? Get started here.
“I believe that restful sleep is the ultimate guest amenity and for hotel brands, that means winning sleep on the first night.” – JD Velilla, Designing Sleep and Global Wellness Institute’s Sleep Initiative
Record-breaking summer travel is underway, and travelers don’t want to sacrifice shut-eye away from home.
At Serta Simmons Bedding (SSB) Hospitality, we’ve been the leading maker of mattresses for the hospitality industry. No other bedding company knows guest sleep better. Delivering innovative technology and design through our Serta and Beautyrest Hospitality mattresses, we aim to give hotel guests what they need most: a comfortable, high-quality mattress for exceptional sleep.
But many guests often leave their stay feeling unrested after a poor night’s sleep. JD Velilla, founder of Designing Sleep and a member of the Global Wellness Institute’s Sleep Initiative (as well as former Head of Sleep Experience at SSB), encourages hoteliers to return to the basics and focus on the most important guestroom touchpoint – the mattress. Investing and leaning in on the sleep experience leaves a lasting impression on guests and increases the likelihood they will return night after night, stay after stay.
In addition to refreshing the mattress, JD also suggests engaging your guests ahead of check-in with helpful sleep tips, including:
Ultimately, partnering with the right mattress manufacturer early in the process can help hoteliers choose the best mattress for better guest sleep. Not only do our mattresses exceed current standards, we lead the industry in testing, research and design of the entire sleep system to make sure your guests get their best slumber. After all, a well-rested guest is a happy guest.
Read more tips from JD here and follow us on LinkedIn for the latest news.
Ready to elevate your guest sleep experience? Get in touch with us today!
Join us at HD Expo May 6 – 8, 2025 at Mandalay Bay Resort Las Vegas, NV, booth #4119. Enjoy a complimentary expo pass as our special guest when you register with promo code EXIV161250.
May 6 – 8, 2025
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Booth #4119
Join us at BITAC Owners Event – Spring 2025. May 18 – 20, 2025, JW Marriott Tucson Starr Pass Resort, Tucson, AZ. Learn more here.
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JW Marriott Tucson Starr Pass Resort, Tucson, AZ
Doraville, GA (June 29, 2022) – Serta Simmons Bedding, LLC (SSB), one of North America’s largest sleep companies, announced today that Brian Coughlin has joined the company as Vice President and General Manager of Hospitality, reporting to Scott Bolle, Senior Vice President of National Accounts and Hospitality Sales.
“Brian has decades of demonstrated leadership expertise in the hospitality industry and a passion for driving growth,” said Bolle. “I look forward to partnering with Brian to further strengthen Serta Simmons Bedding’s position in this space.”
Coughlin brings more than 30 years of experience in the hospitality and interiors industries to Serta Simmons Bedding, most recently serving as President and Chief Executive Officer at VE Textiles, a manufacturer of high-performance upholstery fabrics. Prior to that, he spent seven years with Warp & Phil, an industry startup he founded, which was ultimately acquired by Kansas City-based Fabri-Quilt, Inc., in 2015. He also held leadership positions with bedding and drapery fabricator Fabtex, Inc. and former textile manufacturer Richmond Textiles. During his tenure at Richmond Textiles, he grew the organization into a hospitality powerhouse specializing in brand standardized room décor programs.
“I’m thrilled to join the Serta Simmons Bedding team and support its iconic mattress brands,” said Coughlin. “I have a deep passion for the hospitality industry and look forward to further strengthening our place in it through our hotel relationships and the guest sleep experiences we will deliver together.”
About Serta Simmons Bedding
Serta Simmons Bedding, LLC, the company behind industry-leading Serta®, Beautyrest® and Simmons® Hospitality brands, is one of the largest manufacturers, marketers, and suppliers of mattresses in North America. Together with hotel companies, SSB Hospitality delivers differentiated bedding options to its clients and an exceptional guest sleep experience. Visit www.sertahospitality.com or www.beautyresthospitality.com to learn more.
ATLANTA (April 29, 2021) – Beautyrest Hospitality, a leader in innovative bedding solutions that deliver an exceptional guest sleep experience, today announced the launch of its new hospitality product portfolio, including a refresh of its legendary Simmons brand. All new Beautyrest™ products feature EnviroLux™ Fiber comprised of reclaimed plastic and all lines have a new, modern design aesthetic aligned to meet exacting hotel brand requirements – from economy to luxury.
“We are very excited about the launch of our new Beautyrest™ line and the revolutionary innovation it represents,” said Steve Tipton, vice president of hospitality, Serta Simmons Bedding. “What hasn’t changed is our commitment to innovation as well as all the comfort and performance attributes that remain synonymous with the Beautyrest and Simmons brands.”
The new hospitality lineup also includes the reintroduction of Simmons branded products as an affordable sleep solution designed specifically to meet the needs of hostels, economy brands and extra sleeper accommodations such as roll-aways and Murphy beds.
For complete portfolio details, visit www.beautyresthospitality/products or contact your local Beautyrest Hospitality sales representative.
About Beautyrest Hospitality
Providing distinctive, comfortable bedding solutions to the hospitality industry is what Beautyrest Hospitality Bedding does best. Our long-standing commitment to innovation is reflected in both the comfort and performance of the Beautyrest® Hospitality product line. We help customers fulfill their promise to deliver an exceptional and comfortable night’s sleep to guests – night after night, stay after stay. Visit www.beautyresthospitality.com to learn more.
Hospitality Media Contact:
Lisa DiBenedetto
By Abby Elyssa on June 7, 2019.
This article originally appeared on hotelbusiness.com
All guests want a restful, comfortable night’s sleep. And while many can agree that knowing the difference between a good experience and a not so good one is easy to do, knowing exactly why is less clear.
What makes a bed feel comfortable or not? What makes a mattress so supportive, or easy to fall asleep in? Bedding innovations are evolving in the industry, helping guests fall asleep more quickly and giving them an all-around more comfortable sleep.
Some beds are selling points for hotels, a true mark of a brand, while bedding for others is simply an essential feature of a hotel stay—one that, if not chosen properly, could negatively impact the guest experience.
“Better hotels typically pay a lot of attention to a comfortable bed; some hotels promote their beds as an integral part of their quality statement, so we suspect that some hotels focus more on quality bedding than others,” said Philip Shen, CEO of SleepChoices. “But, remember, if guests are not only able to enjoy great customer service from a hotel, but also able to fall in love with the bed that they sleep in, this can easily turn into a customer for life for that brand.”
Shen explained that even if a hotel doesn’t necessarily define itself as a luxury property, guests today still expect a “luxurious sleep experience.”
“The great news is that the market now has more innovative bedding products that can deliver this ultimate sleep experience, but at a very affordable price, so all types of hotels can access these solutions,” he said.
According to Shen, a good bed provides comfort for muscles, conformity (spreading the pressure points) and support (for the body weight while maintaining proper spinal alignment). On the contrary, if a guest is tossing and turning throughout the night, that’s usually the result of pressure points building up, possibly the result of an inadequate top layer. Additionally, sore muscles in the morning may be because of lack of support.
To solve these issues, Shen recommends hybrid beds (with a comfort layer over a support layer of pocket coils), which can replace the older pillow-top approach without body impressions that pillow tops can lead to.
“Hybrid beds have the supportive pocket coil layer below the comfort layers, hence the name ‘hybrid’—part foam and part spring; it’s the best of both worlds,” he said. “It’s also important for hoteliers to consider hybrid bed products that can deliver proper spinal alignment, keep the body cool while sleeping and add comfort while also mitigating pain.”
Keeping cool while sleeping is certainly a hot industry trend—temperature control presents myriad health benefits and adds to comfort, and many companies are catching on.
The emergence of connected sleep could provide the best experience possible for guests.
“The latest innovation in mattress technology is all about temperature management design—from the inside out,” said Kelley Weidner, VP, hospitality, Serta Simmons Bedding.
According to Weidner, it’s all about the layers at Serta Simmons, with fiber technology giving the first layer the power to absorb moisture with antimicrobial silver. Below that, foam can help circulate air, keep heat out and provide additional comfort.
For SleepChoices, innovations include seven-point zoning technology that features a zoned comfort (pressure reduction at shoulder and hip) in its latex-like (for resiliency and rebound) first layer.
“This insulates the sleeper from the memory foam layer and it provides grooved ventilation, a charcoal-infused memory foam layer to provide comfort and conformity, as well as to keep away moisture and keep the body cool with an antimicrobial knit cover,” Shen said.
Shen said the zone concept is not a new concept, but it is new to the hospitality industry. SleepChoices is currently working with Airbnb to begin introducing these types of mattresses.
Also new is incorporating more technology into bedding, allowing guests to control in-room functions via their bed—but that’s just where it begins.
“Connected sleep and all its potential benefits is certainly on the horizon and squarely in our sights,” Weidner said. “Given the amount of time a person spends asleep—a third of your life—imagine what a connected bed could do and learn about you? One that adapts to you and your sleep environment, whether you’re at home or in a hotel of your choice, and works in harmony with other connected devices to deliver the best sleep and recovery possible.”
These types of systems would be hidden and could track how guests sleep, their heart rates and potentially other biomarkers, Weidner said.
Other trends are more convenience-oriented, allowing guests to adjust mattresses, in-room temperature, lighting and sound. Shen said that massage beds are also on the rise, which are usually lower in price given their popularity, but he advises hoteliers to research and survey guests before incorporating these innovations.
“Hotels have to consistently evaluate the market for the best bedding solutions to ensure that they stay on top of the latest mattress innovations and sleep solutions in the marketplace,” Shen said. “This can set them apart from other brands in the industry.”
